Welcome to Wednesday, futurists!
Muses in Miami Beach. This is a bit shorter today because we’re hard at work planning our third annual eCommerce event at Art Basel. If you’re in Retail or eCom, or you’re interested in the future of commerce, join us for three days in Miami Beach. December 6-8 — register your interest right over here.
Disloyalty Programs. We’ll have much more to say on Friday, but we’ve often opined that loyalty programs are whack. Some of the oldest retailers in the world — grocery stores — discovered long ago that one way to share your customers with your rivals is to honor their coupons.
Now your local Piggly Wiggly isn’t alone. Add to that list coffee shops. Peet’s coffee is doing just that — they’re honoring the earned rewards of their closest competitors (Dunkin’, Starbucks, et al) when you join their program. All it takes is a simple screenshot. They’re calling it a disloyalty program. Brilliant.
For more on our perspective on (dis)loyalty, listen to this week’s podcast with Phillip and Brian, Episode 322: “Frequent Flier Free Agency”.
P.S. The Discount and the Divine. Miami nights, overpriced champagne, and a businessman with a bulldog. This week in our recurring series, Lovers and Outlaws, guest writer Melissa Henderson explains how a move from NYC to Miami reshaped both her social circle (and what they buy), and her spirituality. Read it now.
Sights and Sound: DTC companies embrace childlike design trends. Company renames outfit after Taylor Swift's presence at the Chiefs game (and NB swooped in with the same move). Kuru’s annual research uses GenAI to visualize U.S. states as shoes. LinkedIn exits China; youth job-hunt on (checks notes…) Tinder? Louis Vuitton creates a Discord for digital community engagement. Olaplex dupes itself three months too late in faux product campaign on TikTok. TikTok's user statistics and trends revealed for 2023.
Touch: DTC bros capitalize on internet memes (like “girl dinner”) for eCommerce. Corporate America increases diverse hires post-BLM. HexClad shares its creative testing calendar insights. GPT-4 creates basic webpages with Vision. Faire partners with Shopify for integrated experience.