Step by Step

Step by Step is an eCommerce miniseries that helps you get smarter.

In 5 short episodes we break down complex topics into bite-sized chunks that help you learn what you need to know to have the leading edge in your business. Get a leg up and learn the ins-and-outs of the DTC and retail landscapes, Step by Step.

Listen on Apple Podcasts

Season 13: How does a DTC Brand "Grow Up?"

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

feat. Greg Dolan, CEO of Keen Decision Systems

[STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

[STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

Feat. Steve Siegal, Chief Marketing & Innovation Officer at Curology

[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands

[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands

feat. Andy Judd, CMO at Poppi, and Liz Mayer, The Partnering Group

Season 12: what is a dxp? (digital experience platform)

[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?

[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?

Feat. Jacob Zuppke, CEO of Whisker

[STEP BY STEP] Mastering Omnichannel Integration for Seamless Shopping

[STEP BY STEP] Mastering Omnichannel Integration for Seamless Shopping

Feat. Keith Menezes, Director of Commercialization at Walmart Commerce Technologies

[STEP BY STEP] What Does “Fully-Integrated” Mean in the DXP Era?

[STEP BY STEP] What Does “Fully-Integrated” Mean in the DXP Era?

Feat. Rebecca Hall and Doug Hatcher, from Blue Acorn ICI

[STEP BY STEP] What is the Importance of Consolidating my Technology?

[STEP BY STEP] What is the Importance of Consolidating my Technology?

Feat. Michael Chen, Associate Director of eCommerce Development at Sugarfina

[STEP BY STEP] What Frameworks Should I use to Qualify Good Software for my Business?

[STEP BY STEP] What Frameworks Should I use to Qualify Good Software for my Business?

Feat. BJ McCahill, VP of Retail at KASHIYAMA

Season 11: How to sell your ecommerce business

[STEP BY STEP] How Do I Architect my Business for a Dream Exit?

[STEP BY STEP] How Do I Architect my Business for a Dream Exit?

Feat. Jeremy Wood, Co-Founder of OpenStore

[STEP BY STEP] How Do I Vet for My Next Owner?

[STEP BY STEP] How Do I Vet for My Next Owner?

feat. Brendan Brosnan and Chris Heckman, Yogaste

[STEP BY STEP] How Do I Keep My Business Lean?

[STEP BY STEP] How Do I Keep My Business Lean?

Feat. Jonathan Paquin, Nine Months Sober

[STEP BY STEP] What is the Role of Solid Fundamentals in Scaling My Business?

[STEP BY STEP] What is the Role of Solid Fundamentals in Scaling My Business?

Feat. Manny Estrada

[STEP BY STEP] What is the Importance of Storytelling?

[STEP BY STEP] What is the Importance of Storytelling?

Feat. Miguel Facusse

Check out the accompanying guide to this series:
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Season 10: The Untapped Potential for B2B Payments

Presented by balance

[STEP BY STEP] B2B Payments: The Final Frontier

With Paul do Forno, Deloitte

[STEP BY STEP] The Consumerization of B2B

With Kirsten Green, General Partner at Forerunner Ventures

[STEP BY STEP] Make B2B Sexy Again

with Bar Geron, CEO of Balance

Season 9: Making the Case for Open Source Software in the Enterprise

Presented by fabric

[Step by Step] The Open Source Business

With Ben Marks, Director of Global Market Development at Shopware

[Step by Step] It Takes a Community

With Sander Mangel, Technical Solutions Architect at Shopware

[Step by Step] The B-Word

Feat. Stephen Stark, Founder, and CEO at ITG Commerce

[Step by Step] Managing Complexity

Feat. Caspar Hardholt, CEO and Founder at Alumio

[Step by Step] Platforms Don’t Solve Problems, People Do

Feat. Yitzchak Lieblich, CEO/Founder at Web Solutions NYC

Season 8: How Can I Make the Business Case for My Brand to Invest in Experience?

Presented by fabric

[Step by Step] How Can I Make the Business Case for My Brand to Invest in Experience?

feat. Ryan Bartley, fabric

[Step by Step] How Do I Choose the Right Technology Partners?

Feat. Michael Bernard, VP of Tax Content & Operations and Chief Tax Officer at Vertex

[Step by Step] What Is the Role of Data in Improving eCommerce Experiences?

Feat. Brian Walker, Chief Strategy Officer at Bloomreach

[Step by Step] How Do I Move From a Project Mindset to a Program Mindset?

Feat. Jon Reily, bounteous

[Step by Step] What Exactly Is the Value in Headless Commerce?

Feat. Tyson Graham, Vue Storefront

Season 7: How can I take my brand cross-border?

Presented by Avalara

[Step by Step] How Does Cross-Border eCommerce Work?

Feat Jason Nyhus, SVP of Global Sales at Digital River

[Step by Step] How do I Begin Selling Internationally?

Today we’re learning how to begin selling internationally! Kent Allen joins us as we dive into the beginning phases of how to sell internationally.

[Step by Step] What Changes Will My Business Face in Selling Overseas?

Feat. Craig Reed, GM of Crossborder at Avalara

[Step by Step] How Does Cross-Border Commerce Impact Supply Chain?

feat. John Huelskamp, Flexport

[Step by Step] What are the Common Mistakes to Avoid in Cross-Border Commerce?

Feat. Peter van der Westhuizen

Season 6: How Do You Transform Shipping From A Cost Center Into A Growth Center?

Presented by Shippo

[Step by Step] Why Should I Prioritize Shipping in My Business?

Feat. Michelle McNamara, Senior Marketing Manager at Shippo

[Step by Step] How Can I Wield Shipping To Acquire New Customers And Build Loyalty?

Feat. Keith Austria, E-commerce Manager at Decorware International Inc.

[Step by Step] How Can Marketplaces Leverage Shipping?

Feat. James Kawas, Co-Founder and CEO and Dani Arnaout, Co-Founder and CTO of Flyp

[Step by Step] How Can I Utilize Shipping to Curate a Great Customer Experience?

Feat. Matt Crawford, General Manager of Shipping at BigCommerce

[Step by Step] How Can I Leverage 3PL And xMS To Increase Revenue?

Feat. Ryan Powell, Senior Vice President of eCommerce at Whiplash and Nima Elyassi-Rad, Partnerships at Shippo

Season 5: HOW CAN MY BRAND LIVE UP TO AMAZON EXPECTATIONS?

[Step by Step] Why Don’t Customers Trust a Five Star Review?

feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt

[Step by Step] How Can I Turn Customer Segments into Personal Connections?

feat Ben Parr, President and Co-Founder of Octane AI and Jason Wong, Doe Lashes & Wonghaus Ventures

[Step by Step] How Can I Get Product to Every Customer in Two Days or Less?

feat. George Wojciechowski, VP of Partnerships at Shipbob and Babs King, Founder and CEO at Fleo

[Step by Step] Can Product Returns Build My Brand?

feat. David Sobie, CEO and Co- Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec

[Step by Step] How Can Brands Compete with Amazon?

Feat. Adam Gardner, Director of Strategic Partnerships, Route

Season 4: How Can My DTC Brand Compete with Established Brands?

[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement?

Feat. Kaylin Marcotte, Founder and CEO of JIGGY

[Step by Step] What Tools Can Help Me to Tell My Brand Story?

feat. James Le Compte, CEO of To'ak Chocolate

[Step by Step] How Can I Use Marketing Automation to Get More Done with Less?

feat. Bahzad Trinos, CDO at Naked and Famous Denim

[Step by Step] How Can My DTC Brand Compete with Established Brands?

feat. Rytis Lauris, CEO of Omnisend

Season 3: WHAT'S THE DIFFERENCE BETWEEN customer support AND CUSTOMER EXPERIENCE?

[Step by Step] How to Build Sustainable CX and Avoid Burnout?

feat. Jeffrey Newman, Porsche

[Step by Step] How Does CX Address Modern Customer Expectations?

feat. Rebecca Boxall, Native Shoes

[Step by Step] How Does CX Drive Lifetime Value?

feat. Melanie Travis, CEO at Andie Swim

[Step by Step] How to Go from a Contact Center to a Revenue Center?

feat. Kate Showalter, Crate & Barrel

[Step by Step] How Do We Evolve from Customer Support to Customer Experience?

feat. Joseph Ansanelli, CEO of Gladly

Season 2: HOW DO I BUILD A TECH STACK FOR ECOMMERCE?

[Step by Step] Where Does Data Fit Into My Tech Stack?

feat. Dan Nephew, Director of System Operations at Lovepop

[Step by Step] What Happens After the Buy Button?

feat. Grant Van Kirk, Head of Finance at ROKA

[Step by Step] What Role Does a Tech Stack Play in Customer Retention?

feat. Alida Sholl, Director of Operations at Rep Fitness

[Step by Step] How Do I Acquire New Customers?

feat. Andy Zuro, President at ZLINE

[Step by Step] How Do I Build an eCommerce Tech Stack?

feat. Scott Hill, SVP of Product at Brightpearl

Season 1: WHAT ARE VENTURE CAPITAL AND PRIVATE EQUITY?

[Step by Step] How Can I Successfully Sell My Business?

feat. Michelle Cordeiro Grant, Lively

[Step by Step] What is Private Equity and When Do I Need It?

feat. Jeremy Muras, Lion Capital

[Step by Step] How and When Do I Raise Venture Capital?

feat. Robin Li, GGV

[Step by Step] What is Venture Capital, Anyways?

feat. Brian O'Malley, Forerunner Ventures

[Step by Step] Retail Funding 101

Jordan Knapp, Jamie Oliver, Shopify Plus

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