Future Commerce at Shoptalk Spring 2025
Join us for an exclusive LORE experience
We've partnered with Shoptalk to bring you an exclusive LORE experience at Shoptalk Spring Las Vegas. Join commerce's most influential minds for three days of innovation, insight, and exclusive networking opportunities you won't find anywhere else.
Time Remaining Until Our Shoptalk After Party:
The Official Shoptalk
Future Commerce × Adobe After-Party
Where Commerce's Most Influential Minds Will Gather
Join us for an exclusive evening of meaningful connections and conversations that matter. This isn't just another networking event—it's a carefully curated gathering of retail's most innovative leaders in an intimate setting designed for genuine connection.
Date: Tuesday, March 25th, 2025
Time: 8:30pm - 10:30pm PT
Venue: Rivea Las Vegas
Dress Code: Business Casual
Capacity: Strictly Limited
Access Notice: Priority consideration given to Future Commerce Plus members, merchants, and agencies. Not a Plus member? Learn more about joining our community.
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IN PARTNERSHIP WITH
Experience the Coveted LORE Journal In Person
The Strategy Tool Transforming Retail's Future
For the first time, we're bringing our bespoke LORE activation to Shoptalk. Experience the journal that's transforming retail strategy, commerce planning, and cultural analysis in a swanky bookshop setting. Touch, feel, and explore the physical manifestation of our groundbreaking methodology that's helping forward-thinking brands navigate commerce's most challenging landscape.
Dates: March 25-27, 2025
Hours: 9:00am - 6:00pm Daily
Location: Cafe Space by Meetup
Podcast Recording Schedule
LORE Cultural Analysis Sessions Live at The LORE Bookshop
Unlike the pedestrian panels that populate the conference circuit, these conversations venture beyond the what and how to interrogate the why—tracing the invisible threads that connect object and desire, brand and belief, purchase and identity.
For the strategist willing to look beyond the horizon of quarterly earnings, these sessions offer glimpses of retail's future.
Recording Date: March 26, 2025
Location: Cafe Space by Meetup
Future Commerce+ Meetup & Recording (12:00-12:45)
- Hosts: Phillip Jackson and Brian Lange, Co-Founders of Future Commerce
- Topics: What we've seen at Shoptalk so far, winners and losers
- Exclusively for: Members of Future Commerce+
"Culture is the Client: What does Innovation Mean Today?" (1:30-2:15pm)
- Hosts: Phillip Jackson and Brian Lange, Co-Founders of Future Commerce
- Guests: Mai Nguyen, Chief Client Officer and Nick Susi, Strategy Executive, dotdotdash
- Topics: The state of "innovation," Nick's piece, "Culture is the Client" in our LORE journal, Culture as a primary function of Commerce
- Ideal for: Consumer psychologists, Innovation strategists, any fans of Future Commerce
"The Omni-Customer and Digital Transformation: A Convo with Ulta Beauty" (2:30-3:15pm)
- Hosts: Phillip Jackson and Brian Lange, Co-Founders of Future Commerce
- Guest: Josh Friedman, SVP of Digital Product Management, Ulta Beauty
- Topics: Accelerating on-site and mobile growth, Ulta + Target partnership, How Ulta thinks of the omni-consumer, what to do with channel competition
- Ideal for: eCommerce product managers, retail media enthusiasts
