of the United Kingdom’s capitol city.
Shoptalk 2026 Is the Biggest One Yet
Shoptalk Spring 2026 returns to the Mandalay Bay Convention Center in Las Vegas from March 24-26, and this year's theme — Retail in the Age of AI — signals where the entire conversation is headed. With over 10,000 attendees and 200+ speakers expected, it remains the premier event for anyone in retail, ecommerce, and commerce technology.
Whether you're a first-timer or a Shoptalk veteran, the scale of programming can be overwhelming. This guide breaks down what matters, what's new, and what Future Commerce has planned on the ground.
The Big Themes at Shoptalk Spring 2026
This year's agenda is built around several converging forces:
Agentic Commerce. The phrase is everywhere — from Deloitte's sponsored session "Agentic Commerce: Rewiring Retail Growth" to Bret Taylor (CEO of Sierra, Chairman of OpenAI) headlining with "Sorting Agentic Hype from Reality." The question isn't whether AI agents will impact retail. It's how fast and how deeply. We explored this territory in our podcast episode Three-Party Commerce: Trust in the Age of Agents — essential context for the Shoptalk sessions on this topic.
AI-Powered Personalization. GAP Inc.'s CTO Sven Gerjets and Pinterest's CTO Matt Madrigal are both keynoting on how personalization actually works at scale — beyond the buzzwords and into the infrastructure. For more on GAP's transformation specifically, listen to our episode Why Gap is Back: The Mattel Playbook for Brand Reinvigoration. And if personalization is your focus, our episode on Solving Marketing's Personalization Paradox is worth your time before the conference.
Retail Media's Next Act. Home Depot's Orange Apron Media team is presenting retailer-brand case studies, while the broader retail media track explores what happens when every retailer becomes an ad platform.
The Store as Community Venue. Michaels Stores president Heather Bennett and Glossier's GM of Retail Emily Lewis are exploring what physical retail looks like when the goal isn't just transactions — it's connection.
The Temu Effect. While Temu isn't on the Shoptalk mainstage, its impact is the subtext of nearly every marketplace and pricing conversation. eMarketer analysts — who are presenting at Shoptalk — were instrumental in our Step by Step series, a three-part deep dive into Temu's spend, seasonal strategy, and product promise. If you want context before those analyst sessions, start there: Part 1: The Spend Behind the Scale, Part 2: Seizing the Seasonal Opportunity, Part 3: Optimizing the Product Promise.
Sessions Worth Your Time
With hundreds of sessions across multiple stages, here are the ones Future Commerce has flagged:
- Bret Taylor — "Sorting Agentic Hype from Reality" (Technology Stage). The most anticipated keynote of Shoptalk 2026.
- Steve Huffman (Reddit) — Keynote. Reddit's influence on commerce discovery is underrated. This will change how you think about organic demand.
- Anca Marola (Sephora) + Mahak Sharma (OpenAI) — "Visions for Future of Marketing & Branding." Where beauty meets AI at the brand level.
- "Debate: AI Agents Will/Will Not Transform Retail" — with e.l.f Beauty's CDO Ekta Chopra and eMarketer analysts. Expect real disagreement.
- Anu Narayanan (Anthropologie) — "Using Customer Data for Effective Merchandising." How intuition and data actually coexist.
- Niraj Shah (Wayfair CEO) — always worth hearing on marketplace dynamics.
Future Commerce at Shoptalk 2025: What We Captured
Last year at Shoptalk, we recorded live from the show floor. Two highlights worth watching before you go:
- The Return of TV Ads & Gap's Rebirth — Future Commerce Live at Shoptalk 2025
- Your Virtual Beauty Bestie: Ulta's Bold New Marketplace — LIVE at Shoptalk 2025
This year we'll be recording again from Booth MM-771 — expect even more live coverage.
What Future Commerce Is Doing at Shoptalk 2026
Future Commerce is activating in a big way at Shoptalk Spring 2026 in Las Vegas:
Booth MM-771 is our home base on the show floor. We're launching Strata Vol. 001: Ten Aesthetics Shaping Commerce — our newest book that maps the cultural forces reshaping how we make, sell, buy, and belong. Browse it, buy it, and be among the first to hold it.
We'll be recording live episodes of the Future Commerce podcast from the booth with executive interviews throughout all three days. Subscribe on Apple Podcasts or Spotify so you don't miss episodes as they drop.
And on the evening of March 24th, we're hosting Future Commerce After Dark — our signature evening gathering for retail leaders, DTC founders, and commerce technologists. RSVP here.
Practical Details
When: March 24-26, 2026
Where: Mandalay Bay Convention Center, 3950 S Las Vegas Blvd, Las Vegas, NV 89119
Who attends: Retailers, brands, DTC companies, technology providers, investors, and media
Scale: 10,000+ attendees, 200+ speakers
Registration: Visit spring.shoptalk.com
For everything Future Commerce is doing at the event, visit our Shoptalk 2026 hub page.
Shoptalk 2026 Is the Biggest One Yet
Shoptalk Spring 2026 returns to the Mandalay Bay Convention Center in Las Vegas from March 24-26, and this year's theme — Retail in the Age of AI — signals where the entire conversation is headed. With over 10,000 attendees and 200+ speakers expected, it remains the premier event for anyone in retail, ecommerce, and commerce technology.
Whether you're a first-timer or a Shoptalk veteran, the scale of programming can be overwhelming. This guide breaks down what matters, what's new, and what Future Commerce has planned on the ground.
The Big Themes at Shoptalk Spring 2026
This year's agenda is built around several converging forces:
Agentic Commerce. The phrase is everywhere — from Deloitte's sponsored session "Agentic Commerce: Rewiring Retail Growth" to Bret Taylor (CEO of Sierra, Chairman of OpenAI) headlining with "Sorting Agentic Hype from Reality." The question isn't whether AI agents will impact retail. It's how fast and how deeply. We explored this territory in our podcast episode Three-Party Commerce: Trust in the Age of Agents — essential context for the Shoptalk sessions on this topic.
AI-Powered Personalization. GAP Inc.'s CTO Sven Gerjets and Pinterest's CTO Matt Madrigal are both keynoting on how personalization actually works at scale — beyond the buzzwords and into the infrastructure. For more on GAP's transformation specifically, listen to our episode Why Gap is Back: The Mattel Playbook for Brand Reinvigoration. And if personalization is your focus, our episode on Solving Marketing's Personalization Paradox is worth your time before the conference.
Retail Media's Next Act. Home Depot's Orange Apron Media team is presenting retailer-brand case studies, while the broader retail media track explores what happens when every retailer becomes an ad platform.
The Store as Community Venue. Michaels Stores president Heather Bennett and Glossier's GM of Retail Emily Lewis are exploring what physical retail looks like when the goal isn't just transactions — it's connection.
The Temu Effect. While Temu isn't on the Shoptalk mainstage, its impact is the subtext of nearly every marketplace and pricing conversation. eMarketer analysts — who are presenting at Shoptalk — were instrumental in our Step by Step series, a three-part deep dive into Temu's spend, seasonal strategy, and product promise. If you want context before those analyst sessions, start there: Part 1: The Spend Behind the Scale, Part 2: Seizing the Seasonal Opportunity, Part 3: Optimizing the Product Promise.
Sessions Worth Your Time
With hundreds of sessions across multiple stages, here are the ones Future Commerce has flagged:
- Bret Taylor — "Sorting Agentic Hype from Reality" (Technology Stage). The most anticipated keynote of Shoptalk 2026.
- Steve Huffman (Reddit) — Keynote. Reddit's influence on commerce discovery is underrated. This will change how you think about organic demand.
- Anca Marola (Sephora) + Mahak Sharma (OpenAI) — "Visions for Future of Marketing & Branding." Where beauty meets AI at the brand level.
- "Debate: AI Agents Will/Will Not Transform Retail" — with e.l.f Beauty's CDO Ekta Chopra and eMarketer analysts. Expect real disagreement.
- Anu Narayanan (Anthropologie) — "Using Customer Data for Effective Merchandising." How intuition and data actually coexist.
- Niraj Shah (Wayfair CEO) — always worth hearing on marketplace dynamics.
Future Commerce at Shoptalk 2025: What We Captured
Last year at Shoptalk, we recorded live from the show floor. Two highlights worth watching before you go:
- The Return of TV Ads & Gap's Rebirth — Future Commerce Live at Shoptalk 2025
- Your Virtual Beauty Bestie: Ulta's Bold New Marketplace — LIVE at Shoptalk 2025
This year we'll be recording again from Booth MM-771 — expect even more live coverage.
What Future Commerce Is Doing at Shoptalk 2026
Future Commerce is activating in a big way at Shoptalk Spring 2026 in Las Vegas:
Booth MM-771 is our home base on the show floor. We're launching Strata Vol. 001: Ten Aesthetics Shaping Commerce — our newest book that maps the cultural forces reshaping how we make, sell, buy, and belong. Browse it, buy it, and be among the first to hold it.
We'll be recording live episodes of the Future Commerce podcast from the booth with executive interviews throughout all three days. Subscribe on Apple Podcasts or Spotify so you don't miss episodes as they drop.
And on the evening of March 24th, we're hosting Future Commerce After Dark — our signature evening gathering for retail leaders, DTC founders, and commerce technologists. RSVP here.
Practical Details
When: March 24-26, 2026
Where: Mandalay Bay Convention Center, 3950 S Las Vegas Blvd, Las Vegas, NV 89119
Who attends: Retailers, brands, DTC companies, technology providers, investors, and media
Scale: 10,000+ attendees, 200+ speakers
Registration: Visit spring.shoptalk.com
For everything Future Commerce is doing at the event, visit our Shoptalk 2026 hub page.
Shoptalk 2026 Is the Biggest One Yet
Shoptalk Spring 2026 returns to the Mandalay Bay Convention Center in Las Vegas from March 24-26, and this year's theme — Retail in the Age of AI — signals where the entire conversation is headed. With over 10,000 attendees and 200+ speakers expected, it remains the premier event for anyone in retail, ecommerce, and commerce technology.
Whether you're a first-timer or a Shoptalk veteran, the scale of programming can be overwhelming. This guide breaks down what matters, what's new, and what Future Commerce has planned on the ground.
The Big Themes at Shoptalk Spring 2026
This year's agenda is built around several converging forces:
Agentic Commerce. The phrase is everywhere — from Deloitte's sponsored session "Agentic Commerce: Rewiring Retail Growth" to Bret Taylor (CEO of Sierra, Chairman of OpenAI) headlining with "Sorting Agentic Hype from Reality." The question isn't whether AI agents will impact retail. It's how fast and how deeply. We explored this territory in our podcast episode Three-Party Commerce: Trust in the Age of Agents — essential context for the Shoptalk sessions on this topic.
AI-Powered Personalization. GAP Inc.'s CTO Sven Gerjets and Pinterest's CTO Matt Madrigal are both keynoting on how personalization actually works at scale — beyond the buzzwords and into the infrastructure. For more on GAP's transformation specifically, listen to our episode Why Gap is Back: The Mattel Playbook for Brand Reinvigoration. And if personalization is your focus, our episode on Solving Marketing's Personalization Paradox is worth your time before the conference.
Retail Media's Next Act. Home Depot's Orange Apron Media team is presenting retailer-brand case studies, while the broader retail media track explores what happens when every retailer becomes an ad platform.
The Store as Community Venue. Michaels Stores president Heather Bennett and Glossier's GM of Retail Emily Lewis are exploring what physical retail looks like when the goal isn't just transactions — it's connection.
The Temu Effect. While Temu isn't on the Shoptalk mainstage, its impact is the subtext of nearly every marketplace and pricing conversation. eMarketer analysts — who are presenting at Shoptalk — were instrumental in our Step by Step series, a three-part deep dive into Temu's spend, seasonal strategy, and product promise. If you want context before those analyst sessions, start there: Part 1: The Spend Behind the Scale, Part 2: Seizing the Seasonal Opportunity, Part 3: Optimizing the Product Promise.
Sessions Worth Your Time
With hundreds of sessions across multiple stages, here are the ones Future Commerce has flagged:
- Bret Taylor — "Sorting Agentic Hype from Reality" (Technology Stage). The most anticipated keynote of Shoptalk 2026.
- Steve Huffman (Reddit) — Keynote. Reddit's influence on commerce discovery is underrated. This will change how you think about organic demand.
- Anca Marola (Sephora) + Mahak Sharma (OpenAI) — "Visions for Future of Marketing & Branding." Where beauty meets AI at the brand level.
- "Debate: AI Agents Will/Will Not Transform Retail" — with e.l.f Beauty's CDO Ekta Chopra and eMarketer analysts. Expect real disagreement.
- Anu Narayanan (Anthropologie) — "Using Customer Data for Effective Merchandising." How intuition and data actually coexist.
- Niraj Shah (Wayfair CEO) — always worth hearing on marketplace dynamics.
Future Commerce at Shoptalk 2025: What We Captured
Last year at Shoptalk, we recorded live from the show floor. Two highlights worth watching before you go:
- The Return of TV Ads & Gap's Rebirth — Future Commerce Live at Shoptalk 2025
- Your Virtual Beauty Bestie: Ulta's Bold New Marketplace — LIVE at Shoptalk 2025
This year we'll be recording again from Booth MM-771 — expect even more live coverage.
What Future Commerce Is Doing at Shoptalk 2026
Future Commerce is activating in a big way at Shoptalk Spring 2026 in Las Vegas:
Booth MM-771 is our home base on the show floor. We're launching Strata Vol. 001: Ten Aesthetics Shaping Commerce — our newest book that maps the cultural forces reshaping how we make, sell, buy, and belong. Browse it, buy it, and be among the first to hold it.
We'll be recording live episodes of the Future Commerce podcast from the booth with executive interviews throughout all three days. Subscribe on Apple Podcasts or Spotify so you don't miss episodes as they drop.
And on the evening of March 24th, we're hosting Future Commerce After Dark — our signature evening gathering for retail leaders, DTC founders, and commerce technologists. RSVP here.
Practical Details
When: March 24-26, 2026
Where: Mandalay Bay Convention Center, 3950 S Las Vegas Blvd, Las Vegas, NV 89119
Who attends: Retailers, brands, DTC companies, technology providers, investors, and media
Scale: 10,000+ attendees, 200+ speakers
Registration: Visit spring.shoptalk.com
For everything Future Commerce is doing at the event, visit our Shoptalk 2026 hub page.
Shoptalk 2026 Is the Biggest One Yet
Shoptalk Spring 2026 returns to the Mandalay Bay Convention Center in Las Vegas from March 24-26, and this year's theme — Retail in the Age of AI — signals where the entire conversation is headed. With over 10,000 attendees and 200+ speakers expected, it remains the premier event for anyone in retail, ecommerce, and commerce technology.
Whether you're a first-timer or a Shoptalk veteran, the scale of programming can be overwhelming. This guide breaks down what matters, what's new, and what Future Commerce has planned on the ground.
The Big Themes at Shoptalk Spring 2026
This year's agenda is built around several converging forces:
Agentic Commerce. The phrase is everywhere — from Deloitte's sponsored session "Agentic Commerce: Rewiring Retail Growth" to Bret Taylor (CEO of Sierra, Chairman of OpenAI) headlining with "Sorting Agentic Hype from Reality." The question isn't whether AI agents will impact retail. It's how fast and how deeply. We explored this territory in our podcast episode Three-Party Commerce: Trust in the Age of Agents — essential context for the Shoptalk sessions on this topic.
AI-Powered Personalization. GAP Inc.'s CTO Sven Gerjets and Pinterest's CTO Matt Madrigal are both keynoting on how personalization actually works at scale — beyond the buzzwords and into the infrastructure. For more on GAP's transformation specifically, listen to our episode Why Gap is Back: The Mattel Playbook for Brand Reinvigoration. And if personalization is your focus, our episode on Solving Marketing's Personalization Paradox is worth your time before the conference.
Retail Media's Next Act. Home Depot's Orange Apron Media team is presenting retailer-brand case studies, while the broader retail media track explores what happens when every retailer becomes an ad platform.
The Store as Community Venue. Michaels Stores president Heather Bennett and Glossier's GM of Retail Emily Lewis are exploring what physical retail looks like when the goal isn't just transactions — it's connection.
The Temu Effect. While Temu isn't on the Shoptalk mainstage, its impact is the subtext of nearly every marketplace and pricing conversation. eMarketer analysts — who are presenting at Shoptalk — were instrumental in our Step by Step series, a three-part deep dive into Temu's spend, seasonal strategy, and product promise. If you want context before those analyst sessions, start there: Part 1: The Spend Behind the Scale, Part 2: Seizing the Seasonal Opportunity, Part 3: Optimizing the Product Promise.
Sessions Worth Your Time
With hundreds of sessions across multiple stages, here are the ones Future Commerce has flagged:
- Bret Taylor — "Sorting Agentic Hype from Reality" (Technology Stage). The most anticipated keynote of Shoptalk 2026.
- Steve Huffman (Reddit) — Keynote. Reddit's influence on commerce discovery is underrated. This will change how you think about organic demand.
- Anca Marola (Sephora) + Mahak Sharma (OpenAI) — "Visions for Future of Marketing & Branding." Where beauty meets AI at the brand level.
- "Debate: AI Agents Will/Will Not Transform Retail" — with e.l.f Beauty's CDO Ekta Chopra and eMarketer analysts. Expect real disagreement.
- Anu Narayanan (Anthropologie) — "Using Customer Data for Effective Merchandising." How intuition and data actually coexist.
- Niraj Shah (Wayfair CEO) — always worth hearing on marketplace dynamics.
Future Commerce at Shoptalk 2025: What We Captured
Last year at Shoptalk, we recorded live from the show floor. Two highlights worth watching before you go:
- The Return of TV Ads & Gap's Rebirth — Future Commerce Live at Shoptalk 2025
- Your Virtual Beauty Bestie: Ulta's Bold New Marketplace — LIVE at Shoptalk 2025
This year we'll be recording again from Booth MM-771 — expect even more live coverage.
What Future Commerce Is Doing at Shoptalk 2026
Future Commerce is activating in a big way at Shoptalk Spring 2026 in Las Vegas:
Booth MM-771 is our home base on the show floor. We're launching Strata Vol. 001: Ten Aesthetics Shaping Commerce — our newest book that maps the cultural forces reshaping how we make, sell, buy, and belong. Browse it, buy it, and be among the first to hold it.
We'll be recording live episodes of the Future Commerce podcast from the booth with executive interviews throughout all three days. Subscribe on Apple Podcasts or Spotify so you don't miss episodes as they drop.
And on the evening of March 24th, we're hosting Future Commerce After Dark — our signature evening gathering for retail leaders, DTC founders, and commerce technologists. RSVP here.
Practical Details
When: March 24-26, 2026
Where: Mandalay Bay Convention Center, 3950 S Las Vegas Blvd, Las Vegas, NV 89119
Who attends: Retailers, brands, DTC companies, technology providers, investors, and media
Scale: 10,000+ attendees, 200+ speakers
Registration: Visit spring.shoptalk.com
For everything Future Commerce is doing at the event, visit our Shoptalk 2026 hub page.
Shoptalk 2026 Is the Biggest One Yet
Shoptalk Spring 2026 returns to the Mandalay Bay Convention Center in Las Vegas from March 24-26, and this year's theme — Retail in the Age of AI — signals where the entire conversation is headed. With over 10,000 attendees and 200+ speakers expected, it remains the premier event for anyone in retail, ecommerce, and commerce technology.
Whether you're a first-timer or a Shoptalk veteran, the scale of programming can be overwhelming. This guide breaks down what matters, what's new, and what Future Commerce has planned on the ground.
The Big Themes at Shoptalk Spring 2026
This year's agenda is built around several converging forces:
Agentic Commerce. The phrase is everywhere — from Deloitte's sponsored session "Agentic Commerce: Rewiring Retail Growth" to Bret Taylor (CEO of Sierra, Chairman of OpenAI) headlining with "Sorting Agentic Hype from Reality." The question isn't whether AI agents will impact retail. It's how fast and how deeply. We explored this territory in our podcast episode Three-Party Commerce: Trust in the Age of Agents — essential context for the Shoptalk sessions on this topic.
AI-Powered Personalization. GAP Inc.'s CTO Sven Gerjets and Pinterest's CTO Matt Madrigal are both keynoting on how personalization actually works at scale — beyond the buzzwords and into the infrastructure. For more on GAP's transformation specifically, listen to our episode Why Gap is Back: The Mattel Playbook for Brand Reinvigoration. And if personalization is your focus, our episode on Solving Marketing's Personalization Paradox is worth your time before the conference.
Retail Media's Next Act. Home Depot's Orange Apron Media team is presenting retailer-brand case studies, while the broader retail media track explores what happens when every retailer becomes an ad platform.
The Store as Community Venue. Michaels Stores president Heather Bennett and Glossier's GM of Retail Emily Lewis are exploring what physical retail looks like when the goal isn't just transactions — it's connection.
The Temu Effect. While Temu isn't on the Shoptalk mainstage, its impact is the subtext of nearly every marketplace and pricing conversation. eMarketer analysts — who are presenting at Shoptalk — were instrumental in our Step by Step series, a three-part deep dive into Temu's spend, seasonal strategy, and product promise. If you want context before those analyst sessions, start there: Part 1: The Spend Behind the Scale, Part 2: Seizing the Seasonal Opportunity, Part 3: Optimizing the Product Promise.
Sessions Worth Your Time
With hundreds of sessions across multiple stages, here are the ones Future Commerce has flagged:
- Bret Taylor — "Sorting Agentic Hype from Reality" (Technology Stage). The most anticipated keynote of Shoptalk 2026.
- Steve Huffman (Reddit) — Keynote. Reddit's influence on commerce discovery is underrated. This will change how you think about organic demand.
- Anca Marola (Sephora) + Mahak Sharma (OpenAI) — "Visions for Future of Marketing & Branding." Where beauty meets AI at the brand level.
- "Debate: AI Agents Will/Will Not Transform Retail" — with e.l.f Beauty's CDO Ekta Chopra and eMarketer analysts. Expect real disagreement.
- Anu Narayanan (Anthropologie) — "Using Customer Data for Effective Merchandising." How intuition and data actually coexist.
- Niraj Shah (Wayfair CEO) — always worth hearing on marketplace dynamics.
Future Commerce at Shoptalk 2025: What We Captured
Last year at Shoptalk, we recorded live from the show floor. Two highlights worth watching before you go:
- The Return of TV Ads & Gap's Rebirth — Future Commerce Live at Shoptalk 2025
- Your Virtual Beauty Bestie: Ulta's Bold New Marketplace — LIVE at Shoptalk 2025
This year we'll be recording again from Booth MM-771 — expect even more live coverage.
What Future Commerce Is Doing at Shoptalk 2026
Future Commerce is activating in a big way at Shoptalk Spring 2026 in Las Vegas:
Booth MM-771 is our home base on the show floor. We're launching Strata Vol. 001: Ten Aesthetics Shaping Commerce — our newest book that maps the cultural forces reshaping how we make, sell, buy, and belong. Browse it, buy it, and be among the first to hold it.
We'll be recording live episodes of the Future Commerce podcast from the booth with executive interviews throughout all three days. Subscribe on Apple Podcasts or Spotify so you don't miss episodes as they drop.
And on the evening of March 24th, we're hosting Future Commerce After Dark — our signature evening gathering for retail leaders, DTC founders, and commerce technologists. RSVP here.
Practical Details
When: March 24-26, 2026
Where: Mandalay Bay Convention Center, 3950 S Las Vegas Blvd, Las Vegas, NV 89119
Who attends: Retailers, brands, DTC companies, technology providers, investors, and media
Scale: 10,000+ attendees, 200+ speakers
Registration: Visit spring.shoptalk.com
For everything Future Commerce is doing at the event, visit our Shoptalk 2026 hub page.
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