Field Notes

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Explore in-depth insights and analysis on some of the world's most coveted commerce spaces.

Field Notes features first-hand accounts from Retail Realist Kate Fannin, who has nearly two decades of experience in the world of brick-and-mortar working with brands ranging from Neiman Marcus to Nordstrom, GAP, and Estée Lauder.

In addition to a detailed play-by-play (including photography) each downloadable report includes a granular Senses Matrix and Field Test, which distill experience differentiators, competitive white space, and ways for you to assess your brick-and-mortar experiences.

Gain access to all Field Notes with a subscription to Future Commerce Plus
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