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Commerce shapes the future. We can shape the future of commerce.

Futurism for executives in commerce, brand, media, and tech.

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Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid Death
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Trusted brands trust Future Commerce

Our subscribers include executives and leaders from the world's most storied and influential brands, whose perspectives shape the future of commerce.

SimonFarfetchAppleDisneyTargetWalmartPorscheNew BalanceCrate & BarrelGeneral MillsFerreroFeastables
Welcome to the era of the cognisance. This summer, brands aren't just heating up—they're positively smoldering. Is this the dawn of a new sensuality, or merely a fleeting summer trend?
By
Angelica Frey
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Step By Step

A quarterly quick-start to get you up to speed on eCom’s most important concepts.

In 5 short episodes per season, we break down complex topics into bite-sized chunks that help you learn what you need to know to have the leading edge in your business.

Learn the ins-and-outs of the DTC and retail landscapes.
May 8, 2024
[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands
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Infinite Shelf

How do you build brands, products, and services people can't live without?

Join co-hosts Ingrid Milman Cordy and Orchid Bertelsen as they explore how to bring together the right recipe of connection, relevance, emotional attachment, and (of course) profitability.

August 29, 2023
A Season of Moments
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Our Latest Reports

Muses Journal

Brands are a form of modern Muse, propelling the stories of their customers forward. In our annual print Journal we explore the Modern Muses—the builders, creators, designers, and artists, that are shaping Commerce.
By
Future Commerce
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Our Latest Reports

VISIONS: Volume IV

VISIONS: Volume IV explores this change through the lens of "modern prophets" — media theorists — who foresaw the world we now inhabit, and does so with an innovative, multiplayer, multi-modal format.
By
Future Commerce
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Our Latest Reports

Archetypes Journal

Archetypes is the inaugural printed collection of writings from Future Commerce. Archetypes is the story of Brands and the stories they tell. Find yourself in one of the 12 archetypes.
By
Future Commerce
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Our Latest Reports

Nine by Nine

Nine by Nine focuses on the brands, the retailers, the services, and collective organizations, which are changing our world for the better. We believe that, because everyone has to engage in Commerce, that it is a force to bring about change in the world.
By
Future Commerce
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Our Latest Reports

VISIONS: Third Edition

VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce.
By
Future Commerce
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Future Commerce is a media company focused on helping retailers and eCommerce operators understand the future of commerce and culture.

Our editorial insights, strategic analysis, and original reporting help modern brand marketers shape the future of their retail and DTC businesses.

1. Our mission

Future Commerce helps brands manifest vision and create goals which lead to future-altering impacts for their customers and for the world around them.

With our platform, we’re helping to elevate brands who are using their most powerful tool - commerce — to bring about the change they wish to see in the world.

Forget trying to predict the future. Shape your future.

2. The future of commerce is what you make it

We’re more than a podcast, newsletters, and reports. We are a collective of eCommerce operators who have helped to build digital commerce channels for some of the world’s most recognizable brands.

The future of your digital commerce channel depends on having the insights into trends, consumer confidence, sentiment analysis, and emerging psychographics of the customers your brand is trying to reach. We help to shape your worldview by providing you with stories from other retail brand builders.

3. The future commerce manifesto

Commerce connects people. Commerce is vital to our existence and to participate in community and society.

Therefore, people deserve to participate in society and community without the influence or control of systems and platforms that use subversive and manipulative techniques to persuade them. These techniques can be as overt as trustwashing (i.e. Greenwashing, Wokewashing) or can be as subversive as dark patterns (like confirm shaming). Consumers should have a reasonable expectation of privacy.

Consumers should have a reasonable expectation to choose to not be surveilled. Consumers should be treated as people, rather than purchases. Not all interactions must drive towards the sale. Not all marketing needs to build FOMO.

This is our mounting philosophy: Modern brands must play the long game. Building a cultural brand, or a generational brand, requires adapting with the culture and changing times. Customer lifetime value happens over the lifetime of the relationship with the customer, not the number that changes in Power BI or Google Analytics.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.