Holiday Edition: Bergdorf Goodman
December 17, 2025
RATINGS
Culture
Commerce
THE STORE AT A GLANCE
FORMAT:
Retail Flagship
LOCATION:
Rockefeller Center, NYC
VISIT DATE:
December, 2025
CULTURALÂ FEEL:
Bergdorf’s holiday experience is maximalism with manners. The exterior windows exploded with theatrical energy. Sparkles, bedazzled craftsmanship, layered product density, and a multi-window “soirée” narrative that moved through different moments of a glamorous evening. Each window rewarded patience. This is I Spy for adults. Linger long enough, and the scene keeps revealing itself. Steps inside, the mood instantly flipped. While the windows are vibrant and technicolor, the interior is restrained elegance and ethereal. Customers stepped into a winter fantasy of monochrome whites, lush garlands, and softly glowing trees.
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- An Artifact Archive full of images and videos from the experience
