Word of Mouth Index
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This is best experienced on Desktop
This exclusive collaboration between Future Commerce and Fairing quantifies the traditionally unmeasurable force of personal recommendations across industries and over time.
Track seasonal patterns, benchmark your performance against industry standards, and discover the true value of your most satisfied customers. Updated monthly with fresh data directly from Fairing's post-purchase surveys, these insights help you transform your strongest advocates into your most powerful marketing channel.
How to Use the Word of Mouth Index
The Word of Mouth Index dashboard provides interactive visualizations to help you understand how personal recommendations impact purchasing behavior across different industries and time periods. Each chart offers unique insights:
- Interactive filtering: Use the toggles in the multiline time series charts to filter data by industry, date range, or product category. Click on the interactive legend to toggle lines on and off to filter the view.
- Data exploration: Hover over any data point to see detailed information about that specific metric. Zoom in and out by using the lasso tool, or by clicking and dragging.
- Comparisons: Toggle between views to compare your industry against others or see trends over time.
- Benchmarking: Use the industry averages to compare your own word-of-mouth performance based on your post-purchase survey data.
Chart: Share of Word-of-Mouth Responses Over Time
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This chart tracks the percentage of customers who report word-of-mouth as their purchase driver from early 2022 through 2025.
Chart: Comparison of WOM and Total Responses Without Last-Click Attribution
This chart tracks the percentage of customers who report word-of-mouth as their purchase driver from early 2022 through 2025.
Chart: Word-of-Mouth Responses Over Time by Shop Industry
This multi-line visualization tracks industry-specific word-of-mouth trends over time. The synchronized peaks across industries in January 2023, January 2024, and January 2025.
Chart: Average Order Value Comparison for WOM vs. Total Responses
This chart tracks the percentage of customers who report word-of-mouth as their purchase driver from early 2022 through 2025.
Chart: Share of Word-of-Mouth by Shop Industry
This chart tracks the percentage of customers who report word-of-mouth as their purchase driver from early 2022 through 2025.
Data by Fairing. For Future Commerce+ Members Only.
