The Library

FC Insights

Original research reports from the Future Commerce desk — proprietary data and analysis on how AI, personalization, and software are rewiring commerce.

Reports

Report · 2025

New Modes 2025: How AI Is Shaping New Commerce Contexts and Expectations

Our annual research installment:. AI has moved from novelty to our default. So what do consumers expect now, and what channels are driving inspiration and value?

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Report

The AI Effect: Birth of the Consumer Evangelist

Original research on consumers who evangelize AI shopping, who they are and why they convert others.

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Report

New Modes: Redefining Personalization in the Age of AI

The first New Modes study: what personalization means when AI mediates the shopping experience.

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Report

The State of GenAI & Commerce

FC's first look at generative AI's commerce impact.

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Report

Don't Sign That Contract!

A roadmap to mastering eCommerce software selection.

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Report · 2021

Vision 2021: Forecasting the Future of Consumerism

The original FC forecast, with Method + Mode research: how rapid shifts in digital engagement reshaped consumerism — the report that became the VISIONS franchise.

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