New Modes: 
2025 Edition

Discover how AI is shaping new commerce contexts and expectations.

In our latest survey of 1,000 consumers across the US, UK, and AUS/NZ, we explore how shoppers are broadening their use of different digital channels, platforms, and apps to seek inspiration and information about brands, products, and trends. 

This report reaffirms that consumers are embracing mode-centric shopping experiences and that AI platforms specifically are empowering them to get the contextual ideas and recommendations they expect. 

‍How can brands embrace this shift and orchestrate interactions that align with consumers’ in-the-moment needs?

Brought to you in partnership with

BigCommerce
New Modes: Redefining Personalization in the Age of AI

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Half of consumers are in a constant state of shopping

The Shopping Consciousness Spectrum

New Modes 2025 - 2 in 3 millennials live in perpetual purchase consideration. Gen Z is 2x more likely than boomers to wake up with commerce on their minds. For every Boomer actively shopping, 2 exist in passive mode. The majority of under-45s have transformed shopping from activity to identity.Data from the New Modes report showing the influence of AI on shopping related activities.Data from the report showing the range of apps consumers use daily.Download the Report
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