New Modes:Â
2025 Edition
Discover how AIÂ is shaping new commerce contexts and expectations.
In our latest survey of 1,000 consumers across the US, UK, and AUS/NZ, we explore how shoppers are broadening their use of different digital channels, platforms, and apps to seek inspiration and information about brands, products, and trends.Â
This report reaffirms that consumers are embracing mode-centric shopping experiences and that AI platforms specifically are empowering them to get the contextual ideas and recommendations they expect.Â
‍How can brands embrace this shift and orchestrate interactions that align with consumers’ in-the-moment needs?

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Half of consumers are in a constant state of shopping
The Shopping Consciousness Spectrum
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