Research:
Shopping is evolving faster than humans.
In our newest comprehensive study, we explore how today's shoppers are embracing and utilizing emerging technologies, examining the shift from device-centric to mode-centric shopping experiences.
This report unveils critical trends shaping the future of eCommerce and brand-consumer interactions.
Can brands navigate the shift away from devices and towards new modes of communication?
The three groups of modern shoppers
The Scroll Set
In their 20s
never knew adulthood without mobile or social
never knew adulthood without mobile or social
Generation Net
In their 30s
the bridge generation
the bridge generation
Technostalgians
40s and older
analog experiences are cultural touchstones
analog experiences are cultural touchstones
The Future is Omnimodal
Shopping Online Dominates Our Digital Activities
58%
like seeing AI-driven search integrated into default functionality.
Desire for Contextual Relevance is On the Rise; AI is a Mechanism for Enhanced Personalization
Consumers Expect to Receive Tangible Benefits in Exchange for their Data
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