Nespresso
February 6, 2026
RATINGS
Culture
Commerce
THE STORE AT A GLANCE
FORMAT:
Flagship
LOCATION:
Fifth Avenue, NYC
VISIT DATE:
Winter 2026
CULTURALÂ FEEL:
The 85 Fifth Avenue location is Nespresso’s eighth flagship boutique globally. But spanning 14,000 square feet, it is a feat of retail creativity and immersive space design. It is the company’s largest flagship and features distinct spaces that encourage shoppers to touch, taste, relax, and engage with the brand. This is more than a space to buy coffee pods. It’s a clubhouse for people who appreciate coffee as a cultural artifact and form of participation.
Continue Reading...
Gain access to the full Field Notes by subscribing to Future Commerce Plus and get:
- High-level store details (including location, adjacent stores, competitors, and cultural feel)
- Full store details and experiential analysis
- The Senses Matrix, which identifies clear differentiators and whitespace opportunities
- A Field Test breakdown of strategic questions to ask to guide your store experiences
- An Artifact Archive full of images and videos from the experience
