🎤 AFTER DARK LIVE — CHICAGO • SEPT 17

Holiday Edition: Anthropologie

December 17, 2025

RATINGS

Culture

Basic Service
Brand Immersion

Commerce

High Volume
Pure Showroom

THE STORE AT A GLANCE

FORMAT:
Retail Flagship
LOCATION:
Rockefeller Center, NYC
VISIT DATE:
December, 2025
CULTURAL FEEL:
Anthropologie’s holiday execution was girly pop, but grown. The windows immediately set the tone: bold, colorful, and unapologetically decorative. Art deco influences showed up through metallics, pastels, and neon accents, while Christmas ornaments appeared everywhere: playful without tipping into kitsch. Inside, the store delivered an immersive but controlled holiday experience. It was festive without being loud, nostalgic without being literal. Anthropologie invited every guest to linger during retail’s most magical time of year.

Continue Reading...

Gain access to the full Field Notes by subscribing to Future Commerce Plus and get:

  • High-level store details (including location, adjacent stores, competitors, and cultural feel)
  • Full store details and experiential analysis
  • The Senses Matrix, which identifies clear differentiators and whitespace opportunities
  • A Field Test breakdown of strategic questions to ask to guide your store experiences
  • An Artifact Archive full of images and videos from the experience