🎤 AFTER DARK LIVE — CHICAGO • SEPT 17

[STEP BY STEP] Optimizing the Product Promise

Feat. Corinne Boonstra, Brex, and Aharon Naveen, Melio
[STEP BY STEP] Optimizing the Product Promise

Cash flow isn't just spreadsheets—it's survival. In an era of tariffs, currency swings, and supply chain whiplash, small businesses face a paradox: grow fast while everything shifts beneath you. Corinne Boonstra (Brex) and Aharon Naveen (Melio) unpack how payment independence becomes the ultimate competitive advantage.

Key takeaways:

  • Tariff volatility forces brands to message consumers directly about pricing pressures
  • Small businesses gain agility advantage by switching suppliers faster than competitors
  • Payment independence decouples cash flow from vendor relationship power dynamics
  • Technology stacks need finance-novice friendliness, not just CFO sophistication

Key Quotes:

Corinne Boonstra [00:08:11]: "Brands are having to reach out to their consumer base to communicate with them why prices are increasing or using that as kind of a pivotal point of, say, buy these goods now while they're this price."

Aharon Naveen [00:12:06]: "Switching vendors is complex. It comes with an operational overhead of different net terms, different currency conversions, different shipping time, different payment acceptance."

Aharon Naveen [00:19:45]: "Giving the control back to small business, putting them in a position that they can overcome the relationship dynamic or the power dynamic of a new vendor—that is what technology brings to play."

Corinne Boonstra [00:23:10]: "These tools need to be able to be leveraged by your CMO, your head of digital, your founder—whoever is ultimately making these decisions might not have an accounting background."

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