Join us for VISIONS Summit NYC  - June 11

Shopping Addiction and the Enthusiast Economy

PLUS: Pickleball brand PB5star joins the podcast
April 26, 2024
Featured: our newest podcast episode is live on YouTube.

Welcome to Friday, futurists!

If you’re a Future Commerce+ member, one of your member perks just dropped. Earlier today, you received early access to our VISIONS Summit in NYC.

Many of you have already claimed tickets! It’s not too late—if you join the membership today, you’ll receive 20% off your advance ticket. Join here:

— Phillip

P.S. Playing pickleball this weekend? Check out one brand's story contending with building solid fundamentals in a hyper-growth industry on our most recent podcast episode. Serial entrepreneur Chris Gallagher joins us to talk about his newest brand which is capturing the opportunity in the phenomenon that is pickleball. Listen on Apple or Spotify or watch on YouTube.

Image credit: Art Rachen on Unsplash

Stablecoin Strikes Back. Just when you thought crypto had finally lost cultural significance, Stripe is bringing it back. Stripe co-founder John Collison announced the return of crypto transactions at Stripe’s user conference this week. During the session, he built a metered product—the type that SaaS companies usually avoid due to the complexity in payment calculation—and powered the checkout with Layer 1 payment rails. Towards the end of the demo, he completed checkout with Solana in mere seconds. 

Certified Loser Boy. Drake might have used fake Tupac in his ongoing beef with Kendrick Lamar, but the hot water he’s in is very real. The Canadian rapper removed the song from his Instagram account after receiving a cease and desist from Tupac’s estate. The post was live for five days; about as long as Bobbi Althoff’s podcast career.

More Sights & Sounds. WPP reports a revenue hit after post-Covid tech sector downturn. Bytedance is taking their algorithm and going home. The Department of Energy faces a backlash by…. circadian rhythm scientists?? Not everyone deserves a $300 trash can but we’ll help you justify it. MGM is playing chicken with a trigger-happy FTC chair.

Image Credit: Epic Games

“I’m the Bad Guy” And you can be, too, thanks to Fornite’s latest activation. Billie Eilish joins the lineup for Fortnite Festival, a Rock Band-like game experience that launched last year. In its newest ‘season,’ the pop artist’s songs will be playable, and the shop will feature themed digital apparel (including her signature lime green).

Bon Iver Street? Gen Xers will remember when the ‘streets had no names.’ But leave it to the Millennials to decide that the streets should be named after sad midwest emo and experimental indie folk bands. “Actually, my street name is pronounced ‘Bone E Vair,’ Greg.” 

Image Credit: Snoop Dogg/Dr. Bombay Ice Cream

“Rollin’ in the Dough” We forgive you for not knowing that the newest frozen dessert brand is 1) owned by Snoop Dogg and 2) named after his Bored Ape NFT, ‘Dr. Bombay.’ Yeah. The brand is in a number of retail doors including Kroger, Publix, and Alberton’s, and retails at $5.99.

Image Credit: @DLVermeer on X

Swipe, Shop, Regret. “Is social media fueling Gen Z shopping addictions?” asks Future Commerce subscriber and Teleport co-founder Danielle Vermeer. Citing a TikTok post, Vermeer summarizes the “Shein high” as wearing off in “10 minutes” and then life becomes “boring again.”

Our Take: This post is a fearful diary entry in our ongoing conversation about the Addiction Economy. As we have covered in the past, we’re seeing more gamification of content and multiplayer participation in monoculture affairs. Sports betting and crypto markets were just the beginning.

As brands become multiplayer, we’re witnessing co-creation as a means of continued engagement. This requires more participation and attention from the consumer, which begs for more frequent, and varied types, of consumption; not just products, but attention.

What Sora Workflow *Actually* Looks Like. The AI video balloon has been popped by VFX artists. A writeup in FxGuide details the challenges of incorporating these early tools into a VFX workflow. The FX workflow for ‘Air Head’, a short produced by the Canadian production house, Shy Kid, included a heavy amount of tracking and rotoscoping work in common post-production tools like After Effects. Air Head was announced on OpenAI’s social channels in support of its video creation tool, Sora.

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