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Podcaster Reacts to DTC Chicken Nuggets: Nuggs Site Review and Teardown

Nuggs are "scientifically engineered" plant-based chicken nuggets. This direct to consumer brand uses irreverent and quirky language to communicate that they're fun, they're creative, and they're awesome. In this video we tear down the site to see how they're selling DTC, how they're building trust with a customer, what kinds of features they include on their product pages, and we ask whether they really are a "meatier nugget that is more advanced than an animal-based nugget". They provide UCG (user-generated content), provide sampling, and offer subscriptions. For a hero-product brand, they're doing an awful lot. You can find them at More site tear-downs coming soon. Subscribe and click the bell icon to be notified when we drop new videos!
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