[MEMBER BRIEF] The BFCM Sprint: Last-Minute Tips and Tactics from Deloitte

Deloitte’s latest consumer survey points to some fascinating shakeups in terms of how people plan to browse and buy this holiday season. Up to 4,270 US consumers across age groups and income levels shared their perspectives on the economy, lifestyle stressors, and how they will impact their holiday celebrations this year.

Future Commerce sat down with Brian McCarthy, Principal and Retail Strategy Leader for Deloitte Consulting LLP, to not only dig into the data but also gather actionable insights on how brands and retailers can apply it to inform their last-minute holiday plans. He shares how to:

• Adapt marketing and advertising based on varying price sensitivities
• Build out eCom experiences to better serve AI agents
• Integrate creators into product curation and storytelling
• Harness the unique power of physical experiences to drive consumer delight