We’ve all seen research confirming what we’ve always innately known: that we trust recommendations from friends and family more than even the most compelling and native-looking advertising campaigns.
This year, especially, word-of-mouth influence is going to reach a whole new level as consumers cross off their holiday shopping lists. Between tariff tensions and an increasingly noisy digital landscape, consumers are focused on finding the best-quality products at the best prices, according to new research from Salesforce.
But if most referrals happen offline, in passing, or in private channels, how can brands track or capitalize on them when it matters most? Enter the Word of Mouth Index—a benchmarking tool built with Fairing to help you quantify the unquantifiable. Now you can measure how consumer chatter correlates with real sales (straight from 5,000+ Shopify stores), and see which product categories are successfully monetizing influence.
Based on historic data from the Index, word-of-mouth will steadily climb leading up to the holiday season’s peak. That means now is the time for you to:
→ Get started before the Black Friday blitz.
