Happy Holidays, y’all. Chances are you’re still full of tukey, riding the tryptophan high. Or full of... whatever it is you ate yesterday. Maybe pumpkin pie, from breakfast this morning? That’s the way to do it.
Many of you are already hard at work, because it’s BLACK FRIDAY. It’s the time of year when brands throw out all their high brow, idealistic viewpoints and just sell, baby. The market is hot and there are numbers to hit.
Just because you’re hard at work doesn’t mean you don’t have gifts of your own that you still need to purchase — or deals that you want to score! If you took a moment to read this newsletter during these four crazy days, we’d like to help you out with a few exclusive Future Commerce subscriber-only offers provided to us by some of our best industry pals.
Whether you’re buying a gift for someone else or want to treat yourself, these are some Black Friday DEALS. The discounts included in this guide are from people who we admire and are doing incredible work. We’re thankful that every week we get to work with people and brands such as these and are proud to highlight them today!
Let’s do this.
Yotpo Grow program
Friend: Tomer Tagrin
To start, we wanted to take a moment to highlight a brand from our partner Yotpo’s program, Yotpo Grow. Launched in May of this year, Yotpo Grow is a brand incubator program designed to partner with small businesses that are underrepresented in the eCommerce space. The first class of the Yotpo Grow program will support Black-owned brands. In each new class, the spotlight will change.
For today’s guide, we wanted to highlight AVEC, a minority-founded beverage company focused on drink mixers. AVEC believes your drink should be both delicious and better for you. They replaced your old favorite mixer - soda water, ginger beer, juice - with a new, guilt-free version. Go save 10% on their sampler pack with the code YOTPO10.
More savings from Yotpo Grow companies:
Karen Jai Home
Code YOTPO20
Discount: 20% off
Good through: 1/1/2022
Available for: The Accessorize category
Sustainable HomeGoods
Code YOTPO21
Discount: 21% off
Good through: 12/20/2021
Available for: Any of these tasting kits, coffees, or towels
Sir Dogwood
Code HOWLIDAYS
Discount: 20% off
Good through: 1/1/2022
Nuun
Friend: Ingrid Milman Cordy
If you’ve listened to Future Commerce with any regularity, you’re bound to have heard of Ingrid, her new Future Commerce show - Infinite Shelf, and the badass brand she works for - Nuun. This environmentally friendly brand eschews RTD (ready to drink) beverages and the footprint that comes with them, instead pioneering tablets and powder beverages that power probably every long distance runner in North America. We’ve powered through many races with Nuun coursing through their system - and your athlete friends (and you) should too.
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 25% off
Good through: 12/1
Item we love: Muuv with Nuun Bundle
And let us tell you why: Is it possible to run and feel good at the same time? Probably not, but you’ll feel the best you can with a little Nuun in you. This is a great Nuun starter pack that includes multiple flavors, Sport tablets, Endurance powder, AND a dope water bottle, all which are oft-employed by the FC team.
Pattern Brands
Friends: Emmett Shine, Nick Ling, Suze Dowling
We’ve waxed poetic about Pattern Brands over the past couple years - and having Nick Ling and Emmett Shine on the show is one of our favorite things. But Suze Dowling has been elusive. We’ll get you one of these days, Suze. Pattern made a huge shift earlier this year, from launching their own brands to acquiring DTC brands with talented and like-minded founders. We dove deep on this back in August with Emmett - we applaud their adaptability and focus on what makes them great. They are great, and their new brands are too!
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 20% off
Good through: 12/15
Available on to be used on products from: Open Spaces, Equal Parts, Letterfolk and GIR
Item we love: Letterfolk Tile Mat
And let us tell you why: Letterfolk is the newest addition to the Pattern family. It’s a home decor brand founded by Joanna and Johnny Galbraith, inspired by classic letter boards of the 20th century. The Tile Mat will look on point in any home - and be endless fun to customize!
Bar and Cocoa
Friend: Pashmina Lalchandani
Pashmina is a curator de la resistance, purveying one of the finest collections of chocolate in the world. When she joined us on the Future Commerce podcast back in May, she opened up about the challenges of running a niche retail business. This kind of transparency has us shook.
Exclusive Future Commerce Discount
Code: FUTURE
Discount: 10% off any purchase above $50
Good through: 11/28
Item we love: Amedei Pralines Gift Box (25 pcs)
And let us tell you why: Woman-owned, bean-to-bar, direct sourced, Italian, filled chocolates. What more could you ask for? Taste you say? If that’s the case, we recommend just getting this for yourself. No sharing. All mine, my own, my precious.
JIGGY
Friend: Kaylin Marcotte
We love it when a company takes an everyday product and transforms it into bonafide art. That’s exactly what Kaylin did at JIGGY - she elevated the everloving crap out puzzles. She’s even sent blank puzzles to artists to become their canvas. In our view, art always wins the day, and JIGGY hit that note so well.
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 15% off
Good through: 11/29
Item we love: Picnic a la Plage
And let us tell you why: This beautiful collab with Anthropologie is going to make your Anthrophile friends go gaga. They’ll hang it up. Every day it will remind them that they’re already done with winter and ready for those beachside summer days.
Form Nutrition
Friend: Damien Soong
Form Nutrition is the supplement company most aligned with Future Commerce thinking and values. They’re not just focused on your wellness as a customer - they look at their customers’ impact on others. This is ambition at its best - understanding and improving holistic impact. Damien Soong has proved the “strategies” that other brands consider “heady,” “idealistic,” “not relevant,” or “ineffective” actually matter to customers.
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 25% off
Good through: 11/29
Item we love: Insulated Stainless Steel Shaker
And let us tell you why: Form’s product deserves to be mixed with a shaker as fly as it is. It’s that good.
Andie Swim
Friend: Melanie Travis, Founder
Melanie has created a culture at Andie that genuinely focuses on the customer first. Andie’s customer service team has spent countless hours with single customers, with conversations that ranged way beyond just selling products. As a result, Andie has passionate advocates that continue to pass the word along about why they love the brand.
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 10% off
Good through: 11/28
Item we love: The Comfortable Tote Bag
And let us tell you why: An actual swimsuit can be intimidating to gift. if you know your loved one well enough to pull the trigger - do it! For everyone else, this tote bag is a no-brainer for a day at the beach. Comfortable definitely looks good on you… I mean, everyone.
Springline Coffee
Friend: Joe McCarthy
Joe McCarthy is a longtime friend of Future Commerce who launched Springline last year as a testament to that Rhode Island maritime vibe. And they nailed it. Given that’s NOT where we live, it’s a perfect reminder of the joy of the early-morning New England coastline. I’m sure you know someone else who loves that feeling as much as we do (although maybe not as much as Joe).
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 20% off
Good through: 11/29
Item we love: Six Month Subscription
And let us tell you why: None of your friends or family want the chore of reordering their coffee… this is the gift that keeps on giving AND saves them time.
Pela Cases
Friend: Matt Bertulli
Phones are already a huge drain on the environment, and then we snap these very disposable, very plastic cases on them. That’s why we’re all in on compostable phone cases. Thank you Matthew H. G. Bertulli.
Exclusive Future Commerce Discount
Code: FUTURECOMMERCE
Discount: 20% off
Good through: 11/28
Item we love: Forest Floor Google Pixel 6 Pro Wallet Case
And let us tell you why: Santa, these cases are on our list because - just like compostable cases, we're also into the version of Marvel's Hawkeye multiverse where everyone bought Pixels instead of iPhones. Ok ok, just give your friend whatever case fits their phone. The Forest Floor green with a card case is super on-point. We really do want these.
BONUS ROUND:
The Kendall Dickieson hookup
Not only can our friend Kendall Dickieson talk about peanut butter - or anything consumable - for an hour straight, she’s got all the best food connections. Here’s a couple Black Friday-only scoops from her:
Code: FUTURECOMMERCE
Gooey Snacks: 15% on 2 or more of gooey
All Day Flavors: 15% off spice force
Good for: Today
There’s no way you expected these kinds of deals from us today. Thank you to our partners and friends for making this year special for our subscriberes.
Happy BFCM y’all.
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