The Retail Media Halo Effect: How to Break Down Silos and Create a Full-Funnel, Omnichannel Strategy
Retail media isn’t just a channel or a tactic—it is an enabler for immersive commerce. With retail media networks (RMNs) now extending into social media, connected TV advertising, and even brick-and-mortar stores, brands have the chance to rewrite their advertising playbooks to fully capitalize on its omnichannel halo effect.
While retail media’s evolution presents new opportunities for brands to grow, strategic leaders must determine how they can cut through an increasingly complex market and develop a strategy that helps them stand out, get noticed, and drive revenue results.
Join industry leaders for a series of thought-provoking discussions on the trends and tactics driving the future of retail media.
How brands are using AI to optimize lower-funnel content and creative development—and where new opportunities exist
Ways to assess and capitalize on different retail or commerce media platforms
Practical advice on allocating dollars based on specific goals and revenue bands
Forget the buzzwords—discover the untold strategies and overlooked data signals that will separate retail media winners from the losers in 2025.
Future Commerce
Future Commerce
Expert Speakers:
& Commentator
The Wonderful Company
Keen Decision Systems
