Swatch
June 8, 2025
RATINGS
Culture
Commerce
About the Brand: Since 1983, Swatch has shaken up the watch industry with striking designs that reflect the zeitgeist. With modern designs, fresh cultural collabs, and a dedication to product quality, the brand continues to surprise and win over new consumers.
THE STORE AT A GLANCE
FORMAT:
Free-Standing Store/Flagship (Metro)
LOCATION:
NYC, Times Square
VISIT DATE:
Spring 2025
CULTURAL FEEL:
Genuinely fun customer experience and visually stimulating with many colors and collections featured. Genuine sense of wonder and discovery, as well as “throwback” to Gen X+ remembering Swatch popularity/trend of the 80s and 90s. Strong branded storytelling through visuals, salespeople, interactive engagement, and embracing their own brand and being affordable, fun and unique.
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