Decode customer behavior using qualitative and quantitative signals to identify what drives repeat purchases and long-term loyalty.
You canât improve what you donât understand. This lesson dives into how to analyze purchase patterns, churn signals, and emotional motivators to create retention strategies that actually work. Mandy explains how to pair data insights with customer empathy to uncover what keeps buyers coming back.
Lesson Contents
Think through your businessâs current approach to acquisition. Does your acquisition model look more like a funnel or a loop?
Does your marketing team have a plan for re-engaging customers after they purchase that first product? How does this fit into your acquisition plan from step one?
What are some steps your marketing team can take towards using the Loyalty Loop as your acquisition framework?
Decode customer behavior using qualitative and quantitative signals to identify what drives repeat purchases and long-term loyalty.
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You canât improve what you donât understand. This lesson dives into how to analyze purchase patterns, churn signals, and emotional motivators to create retention strategies that actually work. Mandy explains how to pair data insights with customer empathy to uncover what keeps buyers coming back.
Lesson Contents
Think through your businessâs current approach to acquisition. Does your acquisition model look more like a funnel or a loop?
Does your marketing team have a plan for re-engaging customers after they purchase that first product? How does this fit into your acquisition plan from step one?
What are some steps your marketing team can take towards using the Loyalty Loop as your acquisition framework?
