Retention isn’t just a feel-good metric, it’s your growth engine. Learn to measure, monetize, and scale loyalty as a core revenue driver.
Retention is where profitability lives. This final lesson ties everything together and will show how to transform retention from a reactive marketing effort into a predictable revenue engine. Mandy shares frameworks for measuring retention ROI, forecasting repeat sales, and communicating impact to leadership.
Lesson Contents:
Take a moment to write down all of the tools you use to collect and analyze data. Under each tool, write out the strengths and weaknesses of that tool as you use it in your context.
Reflect on what you wrote down for point #1. Are there any strengths that stick out to you? What about weaknesses?
Think of one concrete way that your team could improve in the way you interact with your data.
Retention isn’t just a feel-good metric, it’s your growth engine. Learn to measure, monetize, and scale loyalty as a core revenue driver.
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Retention is where profitability lives. This final lesson ties everything together and will show how to transform retention from a reactive marketing effort into a predictable revenue engine. Mandy shares frameworks for measuring retention ROI, forecasting repeat sales, and communicating impact to leadership.
Lesson Contents:
Take a moment to write down all of the tools you use to collect and analyze data. Under each tool, write out the strengths and weaknesses of that tool as you use it in your context.
Reflect on what you wrote down for point #1. Are there any strengths that stick out to you? What about weaknesses?
Think of one concrete way that your team could improve in the way you interact with your data.
