Session 3
While competitors theorize about innovation, Walmart has methodically constructed a new commercial reality through strategic investments in spatial computing, creator economies, and narrative-driven commerce. Their latest initiative, Walmart UNLIMITED, represents more than a technological advancement—it's a fundamental reimagining of how stories and play become the primary vehicles for commercial engagement. In an era where boundaries between digital and physical retail blur, Walmart's bold venture with Spatial is crafting new commercial geographies into networked states.
As these new territories of commerce emerge, we find ourselves at the threshold of a world where shopping transforms from transaction to immersion.
When the map of commerce is redrawn in virtual space, who will navigate the uncharted territories?
Speakers:
Justin Breton, Head of Brand Innovation, Walmart
Gianna Valintina, Global Head, Strategic Partnerships, Spatial
