Session 1
For all our cloud backups and cultural institutions, it may be consumer brands—logos, packaging, and jingles—that offer the most enduring record of human life on Earth. In this keynote, Future Commerce co-founder Phillip Jackson explores provocative examples of humanity's greatest cultural preservers: consumer brands. From Panasonic to Westinghouse, time capsules aren’t just buried underground—they’re printed on soda cans, preserved in landfills, and encoded in marketing archives. What happens when corporations become the keepers of our culture?
When logos outlast languages, what stories will they tell?
Speaker:
Phillip Jackson, Co-Founder and CEO, Future Commerce
