Politics used to be about governing and generating policy. Today, it’s also about shaping culture and reaffirming tastes.
Make no mistake, commerce has always had political ties. Two-thirds of consumers make loyalty-related purchase decisions based on their social and political values.
But when elected officials weigh in on brands, culture, and commerce in today’s always-on, multiplayer climate, they’re doing far more than shaping public sentiment; they’re driving market shifts. A Senator’s tweet about a boycott, a President’s offhand remark about a restaurant chain’s rebrand, or even a State Department nod to Taylor Swift can ripple through the economy, impacting stock prices, consumer behavior, and cultural credibility in real time.
