🎤 AFTER DARK LIVE — CHICAGO • SEPT 17
Lesson 2

Setting the Foundation for Your Agency Partner Program

Design a measurable program: set internal and external KPIs, build comparison dashboards, and choose tools that unify data and show impact.

Download the Course Guide

Building a Data-Driven Partner Program

Partnerships thrive when they can show results. In this lesson, you’ll learn how to establish the metrics, systems, and visibility needed to run a partner program that leadership trusts and that partners are proud to be part of.

Lesson Contents

  • Explore the key data points that define partner performance
  • Learn how to set measurable goals across teams and relationships
  • Understand how clarity and accountability drive program adoption

Reflection Questions:

Key Takeaways

Precisely defined KPIs are essential for tracking and guiding a partner program’s success.

KPIs will be ever-evolving as your company and your program grows. Be flexible and grow your goals with your program.

Effective partner programs require a balance between internal team management and external partner engagement.

Partner Managers are the champions for your company to your partners and the champions of your partner program to the broader team. Constant and precise communication is a necessary trait for partner teams.

Lesson 2

Setting the Foundation for Your Agency Partner Program

Design a measurable program: set internal and external KPIs, build comparison dashboards, and choose tools that unify data and show impact.

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Download the Course Guide

Building a Data-Driven Partner Program

Partnerships thrive when they can show results. In this lesson, you’ll learn how to establish the metrics, systems, and visibility needed to run a partner program that leadership trusts and that partners are proud to be part of.

Lesson Contents

  • Explore the key data points that define partner performance
  • Learn how to set measurable goals across teams and relationships
  • Understand how clarity and accountability drive program adoption

Key Takeaways

Precisely defined KPIs are essential for tracking and guiding a partner program’s success.

KPIs will be ever-evolving as your company and your program grows. Be flexible and grow your goals with your program.

Effective partner programs require a balance between internal team management and external partner engagement.

Partner Managers are the champions for your company to your partners and the champions of your partner program to the broader team. Constant and precise communication is a necessary trait for partner teams.

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