Map both the external partner experience and your internal motions using backward design—from recruit/join to onboard, win, and implement.
From onboarding to long-term collaboration, every touchpoint matters. This lesson will help you visualize the full partner journey, identify where friction hides, and build experiences that turn first-time collaborators into lasting advocates.
Lesson Contents
Key Takeaways
The success of an agency partner program hinges on a well-structured partner journey. This journey should be backward designed, thinking first of your external partners’ journey and then crafting your internal team’s journey. Alignment between the two will ensure a cohesive partnership.
Continuous learning and support are vital for partners. Your partner program should provide ongoing resources, training, and updates to keep partners well-informed and skilled in advocating for and implementing your product.
Your partner program should be adaptable and responsive to the needs and feedback of the partners. Don’t be afraid to iterate this journey. Flexibility will ensure that the program remains relevant and effective, fostering a dynamic and evolving partnership that can withstand market changes and challenges.
Map both the external partner experience and your internal motions using backward design—from recruit/join to onboard, win, and implement.
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From onboarding to long-term collaboration, every touchpoint matters. This lesson will help you visualize the full partner journey, identify where friction hides, and build experiences that turn first-time collaborators into lasting advocates.
Lesson Contents
Key Takeaways
The success of an agency partner program hinges on a well-structured partner journey. This journey should be backward designed, thinking first of your external partners’ journey and then crafting your internal team’s journey. Alignment between the two will ensure a cohesive partnership.
Continuous learning and support are vital for partners. Your partner program should provide ongoing resources, training, and updates to keep partners well-informed and skilled in advocating for and implementing your product.
Your partner program should be adaptable and responsive to the needs and feedback of the partners. Don’t be afraid to iterate this journey. Flexibility will ensure that the program remains relevant and effective, fostering a dynamic and evolving partnership that can withstand market changes and challenges.
