The Funnel Is Dead. It’s Time to Set the Table.

Customer acquisition isn’t about chasing clicks — it’s about building brands that last. In Set the Table: Customer Acquisition, Orchid Bertelsen (Partner, &vest) and Phillip Jackson (Co-founder, Future Commerce) rethink how we grow. You’ll learn modern frameworks that replace the outdated funnel, attract good customers, and connect marketing, operations, and finance to create sustainable growth.

This free course is your invitation to experience Future Commerce Learning — where brand builders come to sharpen their craft and think beyond “best practices.”

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In this foundational Future Commerce Learning course, Orchid Bertelsen (COO, Common Thread Collective) breaks down what it really takes to acquire good customers — the kind who buy again and again.

Forget vanity metrics. Learn how to:

• Build loyalty loops that create lifelong customers
• Use the Four Peaks Theory to plan smarter promotions
• Turn your product into a solution, not just a SKU
• Align marketing, ops, and finance for sustained profitability