Discover why the traditional funnel fails modern brands and learn how to reimagine acquisition with the Loyalty Loop framework for continuous growth.
The traditional marketing funnel stops where the real opportunity begins — after the sale. In this lesson, you’ll explore why modern acquisition requires circular thinking. Learn how the Loyalty Loop reframes the customer journey to build long-term engagement and recurring value.
Think through your business’s current approach to acquisition. Does your acquisition model look more like a funnel or a loop?
Does your marketing team have a plan for re-engaging customers after they purchase that first product? How does this fit into your acquisition plan from step one?
What are some steps your marketing team can take towards using the Loyalty Loop as your acquisition framework?
