Not all customers are created equal. Learn how to acquire high-value customers through smarter discounting and intentional revenue planning.
Discounting can be both a growth tool and a trap. This lesson challenges you to think critically about who youâre attracting â and at what cost. Youâll learn to use discounting strategically, not reactively, and apply the Four Peaks Theory to build more consistent, profitable sales cycles.
Look at your current promotional calendar. Does your brand offer four campaigns to help boost sales?
If no: Think about your product.Â
Where would it make sense to manufacture a moment?
If yes: How can you use this theory to make your campaigns more successful?
Not all customers are created equal. Learn how to acquire high-value customers through smarter discounting and intentional revenue planning.
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Discounting can be both a growth tool and a trap. This lesson challenges you to think critically about who youâre attracting â and at what cost. Youâll learn to use discounting strategically, not reactively, and apply the Four Peaks Theory to build more consistent, profitable sales cycles.
Look at your current promotional calendar. Does your brand offer four campaigns to help boost sales?
If no: Think about your product.Â
Where would it make sense to manufacture a moment?
If yes: How can you use this theory to make your campaigns more successful?
