Not all customers are created equal. Learn how to acquire high-value customers through smarter discounting and intentional revenue planning.
Stop Buying Bad Customers: Smarter Acquisition Strategies
Discounting can be both a growth tool and a trap. This lesson challenges you to think critically about who youâre attracting â and at what cost. Youâll learn to use discounting strategically, not reactively, and apply the Four Peaks Theory to build more consistent, profitable sales cycles.
Lesson Contents:
Understand how discount habits shape long-term customer behavior
Learn the Four Peaks Theory for sustainable, non-desperate sales cycles
Explore acquisition methods that donât rely on discounting
Reflection Questions:
Look at your current promotional calendar. Does your brand offer four campaigns to help boost sales?
If no: Think about your product. Where would it make sense to manufacture a moment?
If yes: How can you use this theory to make your campaigns more successful?
By clicking âAccept All Cookiesâ, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
