Shift your mindset from selling products to solving problems — and uncover the deeper emotional and functional needs driving customer decisions.
Speak to What Your Customers Need
Customers don’t buy products — they buy solutions to their problems.
In this lesson, you’ll learn how to uncover what your customers are actually trying to solve and how to speak directly to those needs. You’ll connect emotional and functional motivations to position your brand for true resonance.
Lesson Contents:
Identify how your product solves real-world customer problems
Explore functional vs. emotional motivations for purchase
Learn how to position your product within broader consumer needs
Reflection Questions:
Think about your most engaged customers. What problem is your product solving in their lives?
Think about your marketing tactics. How are you communicating your product to your customers? Does your messaging resonate with your customers’ needs?
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