Ads aren’t the end goal — they’re the starting point. Learn how to create effective ad concepts and cross-team collaboration that fuels retention.
Your Ad Is Just the Beginning: Crafting Effective Creative
Your ad might be the first time a customer meets your brand — so make it count. This lesson breaks down the anatomy of effective ad concepts and shows how collaboration between marketing, product, and support teams turns one-time buyers into loyal advocates.
Lesson Contents:
Learn the three elements of an effective ad concept
Use customer feedback to strengthen brand trust and loyalty
Discover how marketing, product, and support teams should collaborate
Reflection Questions:
Review some of your top-performing ads in the last year. Find commonalities. What is it that made them so successful?
Think about the current structure of your organization. Are you allowing time for cross-team collaboration? If not, what are ways you can begin the process of collaborating with other teams?
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