🎤 AFTER DARK LIVE — CHICAGO • SEPT 17
Lesson 5

A Ph.D. In Inventory Management

See how marketing, operations, and finance align to turn acquisition into a cross-functional growth strategy — not just a marketing play.

Unite Acquisition and Inventory: Build a Team That Sells Smarter

True acquisition strategy extends beyond ad spend — it touches product, operations, and inventory planning. In this final lesson, you’ll learn how to connect marketing data with operational decisions, creating systems that help your team move faster and sell smarter.

Lesson Contents:

  • Understand how acquisition impacts inventory and forecasting
  • Learn to plan promotions and drops that align with supply realities
  • Explore agile systems for responsive, market-driven operations

Reflection Questions:

Looking at the best ads that you identified in lesson 4, were any of those ads put out to help push your inventory?

Reflect on your team’s current systems and their ability to move with market demands. Are there areas in which you can work to improve to help your systems be more nimble?

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