Learn how to rethink retention from the first purchase, setting up customer relationships that feel natural, valuable, and built to last.
Retention isnât something you do after a customer buysâit begins the moment they do. In this lesson, Mandy helps you reframe retention as part of the acquisition experience, exploring how early-stage communication, packaging, and post-purchase workflows establish long-term trust.
Lesson Contents
Take a moment to review the data for your customer retention. How many of your customers return for a second purchase?
Look at your marketing strategy and your business structure as a whole. Does your company allow for your retention strategy to holistically think of your customersâ interaction with your brand through the lens of product, price, brand, and experience?
What are some simple next steps you can take in your current role to move towards a more holistic view of your relationship with your customer?
Learn how to rethink retention from the first purchase, setting up customer relationships that feel natural, valuable, and built to last.
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Retention isnât something you do after a customer buysâit begins the moment they do. In this lesson, Mandy helps you reframe retention as part of the acquisition experience, exploring how early-stage communication, packaging, and post-purchase workflows establish long-term trust.
Lesson Contents
Take a moment to review the data for your customer retention. How many of your customers return for a second purchase?
Look at your marketing strategy and your business structure as a whole. Does your company allow for your retention strategy to holistically think of your customersâ interaction with your brand through the lens of product, price, brand, and experience?
What are some simple next steps you can take in your current role to move towards a more holistic view of your relationship with your customer?
