of the United Kingdom’s capitol city.
The data is blunt, but the emotional reality is even sharper: leaders in marketing, strategy, and creative fields feel stretched to the breaking point.
Nearly 70% report burnout.
58% feel overwhelmed.
More than half expect economic uncertainty over the next year.
And consumers, once merely cautious, are now intentional to the point of scrutiny. Each purchase is filtered through personal values, price, and cultural relevance.
The landscape is shifting faster than any individual can keep up mentally or emotionally. For executives, marketing leaders, and creative executives, the pressure triggers a dangerous reflex: abandon the long-term story in favor of the short-term hit.
This is how brands lose themselves…and their customers
And this is where LORE becomes essential.
The Real Threat: Losing the Plot
When pressure mounts, decisions steer toward speed over substance. Executive leaders chase quarterly goals under the guise of “momentum,” but they end up straining the narrative and meaning behind their business.
How many times have you:
- Shipped products and campaigns faster than you could consider their intention and viability?
- Spent more time on optimization than imagining and creating?
- Chased trends instead of setting them?
- Tracked vanity metrics over meaningful connections and community building?
The numbers may look great on paper, but most of the time the math doesn’t actually add up. And it’s because the numbers have no real meaning.
Your buyers forget about your brand after the last click. You become loud and overbearing instead of compelling.
LORE counteracts that drift and centers your mind. It brings you back from the chaos of a world demanding acceleration and agility. It restores a sense of creative sovereignty.
It helps you remember why you started doing this work in the first place.
Why LORE Works in a High-Pressure Era
LORE is not a business manual. It’s a creative stabilizer. It’s a grounding force and strategic reset that executives need as they face the everyday pressures of their roles.
Each page reframes the world through the lens of myth, storytelling, and cultural meaning. It shows how enduring brands, from Walmart to Taylor Morris and Little People, build universes that outlast trends, transcend algorithmic noise, and last for decades.
The book examines worldbuilding as a strategic practice that shapes digital and physical spaces. Meme-making is leveraged to drive cultural relevance and multiplayer storytelling. Niche communities are featured as watering holes for modern commerce. And influence is dissected across generations, including children.
A cultural field guide presented as a meticulously crafted art object, LORE reconnects you with the deeper forces that move consumers. It reaffirms that cultural relevance is not a trend to chase or a bullet point in an investor meeting. It’s a way to communicate and reaffirm your authentic truth.
The Emotional Value LORE Provides
Professionals need grounding when KPIs, CPMs, and quarterly budget calculators bombard them. They need to sharpen their focus and rediscover their meaning.
They need a space to return to so they can clarify the difference between urgency and purpose.
LORE gives you that space.
It rekindles the part of the creative mind that short-term tasks and cultural fatigue suffocate. It serves the dual role of inspiration and instruction; artful enough to spark imagination, structured enough to sharpen strategy, and provides actionable ideas you can truly apply.
And it does something few books in our industry attempt: Get to the heart of why we actually connect with the brands we love.
Sure, compelling ads capture our attention, but they don’t win our hearts.
Winning a prestigious award gets you brownie points with the boss, but it doesn’t grow your community. Ultimately, we find meaning through identity and belonging. And lore is the invisible thread that shapes stories and connects us all.
If you’ve been feeling unmoored, exhausted, or simply stuck, LORE is your lifeline. The match for the creative spark you’ve been looking for.
This is the book that will bring you back to the work that matters.
The data is blunt, but the emotional reality is even sharper: leaders in marketing, strategy, and creative fields feel stretched to the breaking point.
Nearly 70% report burnout.
58% feel overwhelmed.
More than half expect economic uncertainty over the next year.
And consumers, once merely cautious, are now intentional to the point of scrutiny. Each purchase is filtered through personal values, price, and cultural relevance.
The landscape is shifting faster than any individual can keep up mentally or emotionally. For executives, marketing leaders, and creative executives, the pressure triggers a dangerous reflex: abandon the long-term story in favor of the short-term hit.
This is how brands lose themselves…and their customers
And this is where LORE becomes essential.
The Real Threat: Losing the Plot
When pressure mounts, decisions steer toward speed over substance. Executive leaders chase quarterly goals under the guise of “momentum,” but they end up straining the narrative and meaning behind their business.
How many times have you:
- Shipped products and campaigns faster than you could consider their intention and viability?
- Spent more time on optimization than imagining and creating?
- Chased trends instead of setting them?
- Tracked vanity metrics over meaningful connections and community building?
The numbers may look great on paper, but most of the time the math doesn’t actually add up. And it’s because the numbers have no real meaning.
Your buyers forget about your brand after the last click. You become loud and overbearing instead of compelling.
LORE counteracts that drift and centers your mind. It brings you back from the chaos of a world demanding acceleration and agility. It restores a sense of creative sovereignty.
It helps you remember why you started doing this work in the first place.
Why LORE Works in a High-Pressure Era
LORE is not a business manual. It’s a creative stabilizer. It’s a grounding force and strategic reset that executives need as they face the everyday pressures of their roles.
Each page reframes the world through the lens of myth, storytelling, and cultural meaning. It shows how enduring brands, from Walmart to Taylor Morris and Little People, build universes that outlast trends, transcend algorithmic noise, and last for decades.
The book examines worldbuilding as a strategic practice that shapes digital and physical spaces. Meme-making is leveraged to drive cultural relevance and multiplayer storytelling. Niche communities are featured as watering holes for modern commerce. And influence is dissected across generations, including children.
A cultural field guide presented as a meticulously crafted art object, LORE reconnects you with the deeper forces that move consumers. It reaffirms that cultural relevance is not a trend to chase or a bullet point in an investor meeting. It’s a way to communicate and reaffirm your authentic truth.
The Emotional Value LORE Provides
Professionals need grounding when KPIs, CPMs, and quarterly budget calculators bombard them. They need to sharpen their focus and rediscover their meaning.
They need a space to return to so they can clarify the difference between urgency and purpose.
LORE gives you that space.
It rekindles the part of the creative mind that short-term tasks and cultural fatigue suffocate. It serves the dual role of inspiration and instruction; artful enough to spark imagination, structured enough to sharpen strategy, and provides actionable ideas you can truly apply.
And it does something few books in our industry attempt: Get to the heart of why we actually connect with the brands we love.
Sure, compelling ads capture our attention, but they don’t win our hearts.
Winning a prestigious award gets you brownie points with the boss, but it doesn’t grow your community. Ultimately, we find meaning through identity and belonging. And lore is the invisible thread that shapes stories and connects us all.
If you’ve been feeling unmoored, exhausted, or simply stuck, LORE is your lifeline. The match for the creative spark you’ve been looking for.
This is the book that will bring you back to the work that matters.
The data is blunt, but the emotional reality is even sharper: leaders in marketing, strategy, and creative fields feel stretched to the breaking point.
Nearly 70% report burnout.
58% feel overwhelmed.
More than half expect economic uncertainty over the next year.
And consumers, once merely cautious, are now intentional to the point of scrutiny. Each purchase is filtered through personal values, price, and cultural relevance.
The landscape is shifting faster than any individual can keep up mentally or emotionally. For executives, marketing leaders, and creative executives, the pressure triggers a dangerous reflex: abandon the long-term story in favor of the short-term hit.
This is how brands lose themselves…and their customers
And this is where LORE becomes essential.
The Real Threat: Losing the Plot
When pressure mounts, decisions steer toward speed over substance. Executive leaders chase quarterly goals under the guise of “momentum,” but they end up straining the narrative and meaning behind their business.
How many times have you:
- Shipped products and campaigns faster than you could consider their intention and viability?
- Spent more time on optimization than imagining and creating?
- Chased trends instead of setting them?
- Tracked vanity metrics over meaningful connections and community building?
The numbers may look great on paper, but most of the time the math doesn’t actually add up. And it’s because the numbers have no real meaning.
Your buyers forget about your brand after the last click. You become loud and overbearing instead of compelling.
LORE counteracts that drift and centers your mind. It brings you back from the chaos of a world demanding acceleration and agility. It restores a sense of creative sovereignty.
It helps you remember why you started doing this work in the first place.
Why LORE Works in a High-Pressure Era
LORE is not a business manual. It’s a creative stabilizer. It’s a grounding force and strategic reset that executives need as they face the everyday pressures of their roles.
Each page reframes the world through the lens of myth, storytelling, and cultural meaning. It shows how enduring brands, from Walmart to Taylor Morris and Little People, build universes that outlast trends, transcend algorithmic noise, and last for decades.
The book examines worldbuilding as a strategic practice that shapes digital and physical spaces. Meme-making is leveraged to drive cultural relevance and multiplayer storytelling. Niche communities are featured as watering holes for modern commerce. And influence is dissected across generations, including children.
A cultural field guide presented as a meticulously crafted art object, LORE reconnects you with the deeper forces that move consumers. It reaffirms that cultural relevance is not a trend to chase or a bullet point in an investor meeting. It’s a way to communicate and reaffirm your authentic truth.
The Emotional Value LORE Provides
Professionals need grounding when KPIs, CPMs, and quarterly budget calculators bombard them. They need to sharpen their focus and rediscover their meaning.
They need a space to return to so they can clarify the difference between urgency and purpose.
LORE gives you that space.
It rekindles the part of the creative mind that short-term tasks and cultural fatigue suffocate. It serves the dual role of inspiration and instruction; artful enough to spark imagination, structured enough to sharpen strategy, and provides actionable ideas you can truly apply.
And it does something few books in our industry attempt: Get to the heart of why we actually connect with the brands we love.
Sure, compelling ads capture our attention, but they don’t win our hearts.
Winning a prestigious award gets you brownie points with the boss, but it doesn’t grow your community. Ultimately, we find meaning through identity and belonging. And lore is the invisible thread that shapes stories and connects us all.
If you’ve been feeling unmoored, exhausted, or simply stuck, LORE is your lifeline. The match for the creative spark you’ve been looking for.
This is the book that will bring you back to the work that matters.
The data is blunt, but the emotional reality is even sharper: leaders in marketing, strategy, and creative fields feel stretched to the breaking point.
Nearly 70% report burnout.
58% feel overwhelmed.
More than half expect economic uncertainty over the next year.
And consumers, once merely cautious, are now intentional to the point of scrutiny. Each purchase is filtered through personal values, price, and cultural relevance.
The landscape is shifting faster than any individual can keep up mentally or emotionally. For executives, marketing leaders, and creative executives, the pressure triggers a dangerous reflex: abandon the long-term story in favor of the short-term hit.
This is how brands lose themselves…and their customers
And this is where LORE becomes essential.
The Real Threat: Losing the Plot
When pressure mounts, decisions steer toward speed over substance. Executive leaders chase quarterly goals under the guise of “momentum,” but they end up straining the narrative and meaning behind their business.
How many times have you:
- Shipped products and campaigns faster than you could consider their intention and viability?
- Spent more time on optimization than imagining and creating?
- Chased trends instead of setting them?
- Tracked vanity metrics over meaningful connections and community building?
The numbers may look great on paper, but most of the time the math doesn’t actually add up. And it’s because the numbers have no real meaning.
Your buyers forget about your brand after the last click. You become loud and overbearing instead of compelling.
LORE counteracts that drift and centers your mind. It brings you back from the chaos of a world demanding acceleration and agility. It restores a sense of creative sovereignty.
It helps you remember why you started doing this work in the first place.
Why LORE Works in a High-Pressure Era
LORE is not a business manual. It’s a creative stabilizer. It’s a grounding force and strategic reset that executives need as they face the everyday pressures of their roles.
Each page reframes the world through the lens of myth, storytelling, and cultural meaning. It shows how enduring brands, from Walmart to Taylor Morris and Little People, build universes that outlast trends, transcend algorithmic noise, and last for decades.
The book examines worldbuilding as a strategic practice that shapes digital and physical spaces. Meme-making is leveraged to drive cultural relevance and multiplayer storytelling. Niche communities are featured as watering holes for modern commerce. And influence is dissected across generations, including children.
A cultural field guide presented as a meticulously crafted art object, LORE reconnects you with the deeper forces that move consumers. It reaffirms that cultural relevance is not a trend to chase or a bullet point in an investor meeting. It’s a way to communicate and reaffirm your authentic truth.
The Emotional Value LORE Provides
Professionals need grounding when KPIs, CPMs, and quarterly budget calculators bombard them. They need to sharpen their focus and rediscover their meaning.
They need a space to return to so they can clarify the difference between urgency and purpose.
LORE gives you that space.
It rekindles the part of the creative mind that short-term tasks and cultural fatigue suffocate. It serves the dual role of inspiration and instruction; artful enough to spark imagination, structured enough to sharpen strategy, and provides actionable ideas you can truly apply.
And it does something few books in our industry attempt: Get to the heart of why we actually connect with the brands we love.
Sure, compelling ads capture our attention, but they don’t win our hearts.
Winning a prestigious award gets you brownie points with the boss, but it doesn’t grow your community. Ultimately, we find meaning through identity and belonging. And lore is the invisible thread that shapes stories and connects us all.
If you’ve been feeling unmoored, exhausted, or simply stuck, LORE is your lifeline. The match for the creative spark you’ve been looking for.
This is the book that will bring you back to the work that matters.
The data is blunt, but the emotional reality is even sharper: leaders in marketing, strategy, and creative fields feel stretched to the breaking point.
Nearly 70% report burnout.
58% feel overwhelmed.
More than half expect economic uncertainty over the next year.
And consumers, once merely cautious, are now intentional to the point of scrutiny. Each purchase is filtered through personal values, price, and cultural relevance.
The landscape is shifting faster than any individual can keep up mentally or emotionally. For executives, marketing leaders, and creative executives, the pressure triggers a dangerous reflex: abandon the long-term story in favor of the short-term hit.
This is how brands lose themselves…and their customers
And this is where LORE becomes essential.
The Real Threat: Losing the Plot
When pressure mounts, decisions steer toward speed over substance. Executive leaders chase quarterly goals under the guise of “momentum,” but they end up straining the narrative and meaning behind their business.
How many times have you:
- Shipped products and campaigns faster than you could consider their intention and viability?
- Spent more time on optimization than imagining and creating?
- Chased trends instead of setting them?
- Tracked vanity metrics over meaningful connections and community building?
The numbers may look great on paper, but most of the time the math doesn’t actually add up. And it’s because the numbers have no real meaning.
Your buyers forget about your brand after the last click. You become loud and overbearing instead of compelling.
LORE counteracts that drift and centers your mind. It brings you back from the chaos of a world demanding acceleration and agility. It restores a sense of creative sovereignty.
It helps you remember why you started doing this work in the first place.
Why LORE Works in a High-Pressure Era
LORE is not a business manual. It’s a creative stabilizer. It’s a grounding force and strategic reset that executives need as they face the everyday pressures of their roles.
Each page reframes the world through the lens of myth, storytelling, and cultural meaning. It shows how enduring brands, from Walmart to Taylor Morris and Little People, build universes that outlast trends, transcend algorithmic noise, and last for decades.
The book examines worldbuilding as a strategic practice that shapes digital and physical spaces. Meme-making is leveraged to drive cultural relevance and multiplayer storytelling. Niche communities are featured as watering holes for modern commerce. And influence is dissected across generations, including children.
A cultural field guide presented as a meticulously crafted art object, LORE reconnects you with the deeper forces that move consumers. It reaffirms that cultural relevance is not a trend to chase or a bullet point in an investor meeting. It’s a way to communicate and reaffirm your authentic truth.
The Emotional Value LORE Provides
Professionals need grounding when KPIs, CPMs, and quarterly budget calculators bombard them. They need to sharpen their focus and rediscover their meaning.
They need a space to return to so they can clarify the difference between urgency and purpose.
LORE gives you that space.
It rekindles the part of the creative mind that short-term tasks and cultural fatigue suffocate. It serves the dual role of inspiration and instruction; artful enough to spark imagination, structured enough to sharpen strategy, and provides actionable ideas you can truly apply.
And it does something few books in our industry attempt: Get to the heart of why we actually connect with the brands we love.
Sure, compelling ads capture our attention, but they don’t win our hearts.
Winning a prestigious award gets you brownie points with the boss, but it doesn’t grow your community. Ultimately, we find meaning through identity and belonging. And lore is the invisible thread that shapes stories and connects us all.
If you’ve been feeling unmoored, exhausted, or simply stuck, LORE is your lifeline. The match for the creative spark you’ve been looking for.
This is the book that will bring you back to the work that matters.
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