🎤 AFTER DARK LIVE — CHICAGO • SEPT 17
Lesson 2

Determining Your Personalization Stage

Quickly assess your current personalization maturity with a structured quiz across data, tools, strategy, consistency, and adaptability to map clear next moves.

Download the Course Guide

Where does your company actually land on the maturity scale?

This lesson will give you a no-nonsense diagnostic. Using a five-part quiz featured in the guide, you’ll score where you are today and identify the gaps to close next. The goal isn’t a perfect score; it’s clarity on your stage and a focused plan to advance it.

Lesson Contents

  • Use the five-category quiz to score your current maturity (1–4 points per area).
  • Evaluate capabilities across data, tooling, strategy, cross-channel consistency, and real-time adaptability.
  • Add up your score to locate your stage and discuss whether it matches reality.
  • Choose one practical step to advance a single weak area before moving on.

Reflection Questions:

Reflection:

Where does your company fall on the maturity scale? Do you agree?

What is a simple next step your business can take to move into the next phase of personalization maturity?

Lesson 2

Determining Your Personalization Stage

Quickly assess your current personalization maturity with a structured quiz across data, tools, strategy, consistency, and adaptability to map clear next moves.

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Download the Course Guide

Where does your company actually land on the maturity scale?

This lesson will give you a no-nonsense diagnostic. Using a five-part quiz featured in the guide, you’ll score where you are today and identify the gaps to close next. The goal isn’t a perfect score; it’s clarity on your stage and a focused plan to advance it.

Lesson Contents

  • Use the five-category quiz to score your current maturity (1–4 points per area).
  • Evaluate capabilities across data, tooling, strategy, cross-channel consistency, and real-time adaptability.
  • Add up your score to locate your stage and discuss whether it matches reality.
  • Choose one practical step to advance a single weak area before moving on.

Reflection:

Where does your company fall on the maturity scale? Do you agree?

What is a simple next step your business can take to move into the next phase of personalization maturity?

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