Stop guessing and start learning. Discover how to run usability research that reveals what’s truly blocking your customers from converting.
Optimization starts with understanding your customer’s reality. Brian introduces the Usability Scorecard: a practical framework for identifying points of friction across your website or app. You’ll learn how to set up small, focused user tests, analyze qualitative feedback, and use it to pinpoint the real issues holding back conversion.
Lesson Contents
Has your team ever performed a “user can” research test? What kind of results did you see?
What would your team need to do in order to create regular feedback loops to hear from your customers’ needs?
Stop guessing and start learning. Discover how to run usability research that reveals what’s truly blocking your customers from converting.
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Optimization starts with understanding your customer’s reality. Brian introduces the Usability Scorecard: a practical framework for identifying points of friction across your website or app. You’ll learn how to set up small, focused user tests, analyze qualitative feedback, and use it to pinpoint the real issues holding back conversion.
Lesson Contents
Has your team ever performed a “user can” research test? What kind of results did you see?
What would your team need to do in order to create regular feedback loops to hear from your customers’ needs?
