Move from insight to impact. Learn how to design structured, repeatable CRO experiments that turn user research into measurable growth.
Research is only as valuable as the action it produces. In this lesson, Brian introduces the Battleship vs. Gold Mining framework. Youâll learn how to structure hypotheses, build measurable experiments, and use feedback loops to turn isolated wins into scalable CRO strategies.
Lesson Contents
Do your personalization testing methods look more like battleship or gold mining? How can you restructure some of your testing to reflect the gold mining method?
Do you have structure around your feedback loops? How can you improve your feedback to create more structure?
Move from insight to impact. Learn how to design structured, repeatable CRO experiments that turn user research into measurable growth.
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Research is only as valuable as the action it produces. In this lesson, Brian introduces the Battleship vs. Gold Mining framework. Youâll learn how to structure hypotheses, build measurable experiments, and use feedback loops to turn isolated wins into scalable CRO strategies.
Lesson Contents
Do your personalization testing methods look more like battleship or gold mining? How can you restructure some of your testing to reflect the gold mining method?
Do you have structure around your feedback loops? How can you improve your feedback to create more structure?
