Cut through the noise. Learn how to select CRO tools that align with your goals, resources, and team capabilities.
The right tools empower your strategy, the wrong ones waste your time. In this lesson, Brian outlines a practical method for evaluating CRO platforms based on your goals, resources, and stage of maturity. Youâll explore examples like Hotjar, FullStory, Convert, and Bloomreach, and learn how to balance capability with simplicity as your optimization program grows.
Lesson Contents
Take stock of the current personalization tools that your team utilizes. (If you donât have any, thatâs okay!) Can you clearly state one or two of your goals for personalization? How about the resources you have to meet these goals?
Are these tools working within the resources you have to achieve your goals? If not, what is one simple step you can take to move towards reaching your goal?
Cut through the noise. Learn how to select CRO tools that align with your goals, resources, and team capabilities.
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The right tools empower your strategy, the wrong ones waste your time. In this lesson, Brian outlines a practical method for evaluating CRO platforms based on your goals, resources, and stage of maturity. Youâll explore examples like Hotjar, FullStory, Convert, and Bloomreach, and learn how to balance capability with simplicity as your optimization program grows.
Lesson Contents
Take stock of the current personalization tools that your team utilizes. (If you donât have any, thatâs okay!) Can you clearly state one or two of your goals for personalization? How about the resources you have to meet these goals?
Are these tools working within the resources you have to achieve your goals? If not, what is one simple step you can take to move towards reaching your goal?
