Learn how to design, launch, and scale a partner program that drives revenue, builds relationships, and aligns internal and external success taught by the brains behind Bloomreach's successful partnership program.
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Learn how to design, launch, and scale a partner program that drives revenue, builds relationships, and aligns internal and external success taught by the brains behind Bloomreach's successful partnership program.
Partnerships aren’t just a sales channel — they’re a growth engine. In Building a Partner Program That Works, Rachel Fefer and Jess Goulart (Bloomreach) share their proven frameworks for designing, scaling, and optimizing agency and SaaS partnerships. Guided by Phillip Jackson of Future Commerce, you’ll learn how to structure commercial models, define KPIs, and align your internal teams with your external ecosystem.
You’ll learn how to:
By the end, you’ll have the playbook to launch and sustain a partner program that drives real business results — and builds relationships that last.
Rachel Fefer is a channel sales leader who has built and grown successful channel programs. Currently, Rachel leads the Americas Channel Sales organization at Bloomreach. Prior to that, Rachel held alliance, sales, and marketing roles at other digital experience software companies including Adobe, Magento, Gorgias, Oracle, and LivePerson. Rachel has an MBA from Bar Ilan University in Israel, and a BA from Syracuse University's Newhouse School.
Jess Goulart has worked in digital experience partnerships for over a decade spanning the brand, software, and services side of the technology industry. She specializes in building successful partner ecosystems and is currently managing the agency partner team at Bloomreach and helping them transform into a "partner first" organization. Prior to that, she worked in enterprise partnerships at Adobe where she helped her partner achieve Adobe's coveted "Partner of The Year" award, and before that, she built out the global alliances and partner marketing program at BORN Group, a top global digital eCommerce agency that was acquired by Tech Mahindra in 2019.
