🎤 AFTER DARK LIVE — CHICAGO • SEPT 17
Intro

Set the Table: Agency Partner Programs

Explore how partnerships evolve from simple connections into a core growth strategy.

Download the Course Guide

What makes a great partnership more than a handshake?

This course unpacks the systems and structures that turn partnerships into real business outcomes. You’ll learn how to design programs that create mutual value, measure impact, and build trust across teams. Through frameworks shared by Rachel Fefer and Jess Goulart of Bloomreach, you’ll see how collaboration done right can become a company’s most sustainable growth channel.

What you'll learn in this series:

  • The importance of building a partner program
  • Different commercial models for agency partner programs
  • Four steps for building a data-driven partner program
  • How to map the partner journey to ensure success
  • Tips for driving revenue through your partner program

Reflection Questions:

Intro

Set the Table: Agency Partner Programs

Explore how partnerships evolve from simple connections into a core growth strategy.

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Download the Course Guide

What makes a great partnership more than a handshake?

This course unpacks the systems and structures that turn partnerships into real business outcomes. You’ll learn how to design programs that create mutual value, measure impact, and build trust across teams. Through frameworks shared by Rachel Fefer and Jess Goulart of Bloomreach, you’ll see how collaboration done right can become a company’s most sustainable growth channel.

What you'll learn in this series:

  • The importance of building a partner program
  • Different commercial models for agency partner programs
  • Four steps for building a data-driven partner program
  • How to map the partner journey to ensure success
  • Tips for driving revenue through your partner program
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