of the United Kingdom’s capitol city.
Myths are made in moments—and in a world where every moment is documented, cataloged, and disseminated online, it is moments of intimacy, even secrecy, that create the most profound legends. Moments from an after-hours event, a sporadic brainstorming session during coffee, or even from a meetup on a trade show floor, can influence culture and community for years to come.
Shoptalk is a global retail event series that has transformed how the broader ecosystem connects, forecasts, and embraces industry disruption. Inside conference rooms, expo halls, and one-to-one meetups around the world, it has shaped the lore of our industry, and managed to create its very own lore in the process. Future Commerce is partnering with Shoptalk to commemorate its ten-year anniversary and give partners and attendees the chance to get an inside look into the history of this critical commerce community. The companies will release a limited-edition print magazine and companion podcast that will continue in the narrative style of Future Commerce’s latest anthology, LORE, and chronicle the evolution of Shoptalk over the past decade. Each will explore the transformative trends, cultural movements, and "insider moments" that have defined Shoptalk as the premier event series for retail transformation.
"One of our key mantras is commerce is culture, and Shoptalk has established its own mythology and cultural mystique over the past decade that has made it a must-attend event for innovative retailers, brands and technology providers from across the globe year after year," said Phillip Jackson, Co-Founder of Future Commerce. "This partnership represents more than just commemorative content—it’s about giving the retail community an opportunity to peer behind the curtain to see how this iconic event has evolved over time and the incredible narratives that have defined it as such an important touchstone for the global retail ecosystem.”
Inside the Lore of Shoptalk
Both the magazine and podcast will be released at Shoptalk Fall 2025, taking place September 17-19 at McCormick Place Convention Center in Chicago. The magazine will be available to Shoptalk Fall attendees and industry leaders, while the podcast will be available on all major podcast platforms. Both will feature:
- Exclusive interviews with the original founders of the event, as well as key staff members and executives including Shoptalk Global President Sophie Wawro and Hyve Group CEO Mark Shashoua.
- Behind-the-scenes photos and videos from past and current staff members highlighting the development of each unique event, including Groceryshop, Shoptalk Europe, Shoptalk Fall, as well as a preview of the soon-to-be launched Shoptalk Luxe.
- Original artwork and designs from each Shoptalk event across the past decade.
- Fun facts, trivia, and even myths about the event, including the origins of the now iconic Shoptalk caricatures.
"Over the past ten years, Shoptalk has been at the epicenter of retail transformation, bringing together the most innovative minds in commerce," said Sophie Wawro, Global President of Shoptalk. "Partnering with Future Commerce allows us to not only celebrate this incredible journey but also to showcase what lies ahead as new technologies and global market dynamics continue to influence retail operations worldwide and create new and exciting opportunities for both established retailers and brands and disruptive startups alike."
Myths are made in moments—and in a world where every moment is documented, cataloged, and disseminated online, it is moments of intimacy, even secrecy, that create the most profound legends. Moments from an after-hours event, a sporadic brainstorming session during coffee, or even from a meetup on a trade show floor, can influence culture and community for years to come.
Shoptalk is a global retail event series that has transformed how the broader ecosystem connects, forecasts, and embraces industry disruption. Inside conference rooms, expo halls, and one-to-one meetups around the world, it has shaped the lore of our industry, and managed to create its very own lore in the process. Future Commerce is partnering with Shoptalk to commemorate its ten-year anniversary and give partners and attendees the chance to get an inside look into the history of this critical commerce community. The companies will release a limited-edition print magazine and companion podcast that will continue in the narrative style of Future Commerce’s latest anthology, LORE, and chronicle the evolution of Shoptalk over the past decade. Each will explore the transformative trends, cultural movements, and "insider moments" that have defined Shoptalk as the premier event series for retail transformation.
"One of our key mantras is commerce is culture, and Shoptalk has established its own mythology and cultural mystique over the past decade that has made it a must-attend event for innovative retailers, brands and technology providers from across the globe year after year," said Phillip Jackson, Co-Founder of Future Commerce. "This partnership represents more than just commemorative content—it’s about giving the retail community an opportunity to peer behind the curtain to see how this iconic event has evolved over time and the incredible narratives that have defined it as such an important touchstone for the global retail ecosystem.”
Inside the Lore of Shoptalk
Both the magazine and podcast will be released at Shoptalk Fall 2025, taking place September 17-19 at McCormick Place Convention Center in Chicago. The magazine will be available to Shoptalk Fall attendees and industry leaders, while the podcast will be available on all major podcast platforms. Both will feature:
- Exclusive interviews with the original founders of the event, as well as key staff members and executives including Shoptalk Global President Sophie Wawro and Hyve Group CEO Mark Shashoua.
- Behind-the-scenes photos and videos from past and current staff members highlighting the development of each unique event, including Groceryshop, Shoptalk Europe, Shoptalk Fall, as well as a preview of the soon-to-be launched Shoptalk Luxe.
- Original artwork and designs from each Shoptalk event across the past decade.
- Fun facts, trivia, and even myths about the event, including the origins of the now iconic Shoptalk caricatures.
"Over the past ten years, Shoptalk has been at the epicenter of retail transformation, bringing together the most innovative minds in commerce," said Sophie Wawro, Global President of Shoptalk. "Partnering with Future Commerce allows us to not only celebrate this incredible journey but also to showcase what lies ahead as new technologies and global market dynamics continue to influence retail operations worldwide and create new and exciting opportunities for both established retailers and brands and disruptive startups alike."
Myths are made in moments—and in a world where every moment is documented, cataloged, and disseminated online, it is moments of intimacy, even secrecy, that create the most profound legends. Moments from an after-hours event, a sporadic brainstorming session during coffee, or even from a meetup on a trade show floor, can influence culture and community for years to come.
Shoptalk is a global retail event series that has transformed how the broader ecosystem connects, forecasts, and embraces industry disruption. Inside conference rooms, expo halls, and one-to-one meetups around the world, it has shaped the lore of our industry, and managed to create its very own lore in the process. Future Commerce is partnering with Shoptalk to commemorate its ten-year anniversary and give partners and attendees the chance to get an inside look into the history of this critical commerce community. The companies will release a limited-edition print magazine and companion podcast that will continue in the narrative style of Future Commerce’s latest anthology, LORE, and chronicle the evolution of Shoptalk over the past decade. Each will explore the transformative trends, cultural movements, and "insider moments" that have defined Shoptalk as the premier event series for retail transformation.
"One of our key mantras is commerce is culture, and Shoptalk has established its own mythology and cultural mystique over the past decade that has made it a must-attend event for innovative retailers, brands and technology providers from across the globe year after year," said Phillip Jackson, Co-Founder of Future Commerce. "This partnership represents more than just commemorative content—it’s about giving the retail community an opportunity to peer behind the curtain to see how this iconic event has evolved over time and the incredible narratives that have defined it as such an important touchstone for the global retail ecosystem.”
Inside the Lore of Shoptalk
Both the magazine and podcast will be released at Shoptalk Fall 2025, taking place September 17-19 at McCormick Place Convention Center in Chicago. The magazine will be available to Shoptalk Fall attendees and industry leaders, while the podcast will be available on all major podcast platforms. Both will feature:
- Exclusive interviews with the original founders of the event, as well as key staff members and executives including Shoptalk Global President Sophie Wawro and Hyve Group CEO Mark Shashoua.
- Behind-the-scenes photos and videos from past and current staff members highlighting the development of each unique event, including Groceryshop, Shoptalk Europe, Shoptalk Fall, as well as a preview of the soon-to-be launched Shoptalk Luxe.
- Original artwork and designs from each Shoptalk event across the past decade.
- Fun facts, trivia, and even myths about the event, including the origins of the now iconic Shoptalk caricatures.
"Over the past ten years, Shoptalk has been at the epicenter of retail transformation, bringing together the most innovative minds in commerce," said Sophie Wawro, Global President of Shoptalk. "Partnering with Future Commerce allows us to not only celebrate this incredible journey but also to showcase what lies ahead as new technologies and global market dynamics continue to influence retail operations worldwide and create new and exciting opportunities for both established retailers and brands and disruptive startups alike."
Myths are made in moments—and in a world where every moment is documented, cataloged, and disseminated online, it is moments of intimacy, even secrecy, that create the most profound legends. Moments from an after-hours event, a sporadic brainstorming session during coffee, or even from a meetup on a trade show floor, can influence culture and community for years to come.
Shoptalk is a global retail event series that has transformed how the broader ecosystem connects, forecasts, and embraces industry disruption. Inside conference rooms, expo halls, and one-to-one meetups around the world, it has shaped the lore of our industry, and managed to create its very own lore in the process. Future Commerce is partnering with Shoptalk to commemorate its ten-year anniversary and give partners and attendees the chance to get an inside look into the history of this critical commerce community. The companies will release a limited-edition print magazine and companion podcast that will continue in the narrative style of Future Commerce’s latest anthology, LORE, and chronicle the evolution of Shoptalk over the past decade. Each will explore the transformative trends, cultural movements, and "insider moments" that have defined Shoptalk as the premier event series for retail transformation.
"One of our key mantras is commerce is culture, and Shoptalk has established its own mythology and cultural mystique over the past decade that has made it a must-attend event for innovative retailers, brands and technology providers from across the globe year after year," said Phillip Jackson, Co-Founder of Future Commerce. "This partnership represents more than just commemorative content—it’s about giving the retail community an opportunity to peer behind the curtain to see how this iconic event has evolved over time and the incredible narratives that have defined it as such an important touchstone for the global retail ecosystem.”
Inside the Lore of Shoptalk
Both the magazine and podcast will be released at Shoptalk Fall 2025, taking place September 17-19 at McCormick Place Convention Center in Chicago. The magazine will be available to Shoptalk Fall attendees and industry leaders, while the podcast will be available on all major podcast platforms. Both will feature:
- Exclusive interviews with the original founders of the event, as well as key staff members and executives including Shoptalk Global President Sophie Wawro and Hyve Group CEO Mark Shashoua.
- Behind-the-scenes photos and videos from past and current staff members highlighting the development of each unique event, including Groceryshop, Shoptalk Europe, Shoptalk Fall, as well as a preview of the soon-to-be launched Shoptalk Luxe.
- Original artwork and designs from each Shoptalk event across the past decade.
- Fun facts, trivia, and even myths about the event, including the origins of the now iconic Shoptalk caricatures.
"Over the past ten years, Shoptalk has been at the epicenter of retail transformation, bringing together the most innovative minds in commerce," said Sophie Wawro, Global President of Shoptalk. "Partnering with Future Commerce allows us to not only celebrate this incredible journey but also to showcase what lies ahead as new technologies and global market dynamics continue to influence retail operations worldwide and create new and exciting opportunities for both established retailers and brands and disruptive startups alike."
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