🎤 AFTER DARK LIVE — CHICAGO • SEPT 17

Retention Strategies That Stick

Future Commerce Episodes

Discover how to turn one-time buyers into lifelong customers through intentional retention systems, operational alignment, and authentic customer connection.

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MEET YOUR INSTRUCTOR
Future Commerce Episodes

Discover how to turn one-time buyers into lifelong customers through intentional retention systems, operational alignment, and authentic customer connection.

MEET YOUR INSTRUCTOR
Start Learning

What turns a first-time buyer into a lifelong customer?

Retention isn’t a marketing trick — it’s a business strategy. In Retention Strategies That Stick, Mandy Moshay shares how to move beyond reactive tactics and build systems that keep your best customers close.

In this course from Future Commerce Learning, you’ll learn how to:

  • Redefine retention as a company-wide initiative, not a marketing metric
  • Build a retention playbook grounded in data, empathy, and operational rhythm
  • Create moments of connection that strengthen customer loyalty
  • Turn retention insights into revenue through segmentation and storytelling
  • Design systems that make “coming back” feel like second nature

By the end, you’ll have a blueprint for building loyalty that lasts — one rooted in brand integrity, customer understanding, and operational excellence.

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Intro

Setting the Table for Successful Customer Retention

In this series, you'll learn how to:

  • Redefine retention as a company-wide initiative, not a marketing metric
  • Build a retention playbook grounded in data, empathy, and operational rhythm
  • Create moments of connection that strengthen customer loyalty
  • Turn retention insights into revenue through segmentation and storytelling
  • Design systems that make “coming back” feel like second nature
Watch lesson now →
Lesson 1

Loyalty is More than Good Marketing

Lesson Contents

  • Understand why retention starts at acquisition, not post-purchase
  • Identify which products predict repeat purchases and lifetime value
  • Learn how customer experience and product quality intertwine to build trust
  • Examine why the first purchase is your strongest retention signal
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Lesson 2

Product is the Foundation for Retention

Lesson Contents

  • Explore how consistent product performance reinforces loyalty
  • Examine the role of pricing and perceived value in customer trust
  • Learn how brand values shape long-term emotional connection
  • Evaluate fulfillment and customer service as critical retention levers
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Lesson 3

Retention Starts at Acquisition

Lesson Contents

  • Identify behavioral patterns that forecast repeat purchase
  • Use customer data to refine segmentation and messaging
  • Recognize how feedback loops drive continual improvement
  • Build frameworks for turning customer insights into retention strategy
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Lesson 4

Be Smart About Your Discounting Strategy

Lesson Contents

  • Identify how consistent product and service delivery earn repeat customers
  • Explore how pricing and value perception impact trust
  • Learn how fulfillment and customer experience shape long-term loyalty
  • Understand why loyalty is the result of operational alignment, not marketing campaigns
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Lesson 5

Your Retention Strategy is Only as Good as Your Data

Lesson Contents:

  • Calculate customer lifetime value (CLV) and retention ROI
  • Build retention dashboards that influence acquisition and finance
  • Identify opportunities to upsell and cross-sell loyal customers
  • Connect retention metrics to company-wide financial planning
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Outro

The Recipe for Successful Customer Retention

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Meet your Expert,

Mandi Moshay

Mandi is the Sr. Director of eCommerce & Retention at Honeylove, a women's shapewear and intimate apparel retailer. She's been a marketing leader in the DTC space for over a decade, on both the agency side and in-house. Mandi has helped dozens of ecomm retailers of all sizes—from newly launched startups to enterprise businesses—sustainably scale by creating exceptional customer experiences that drive loyalty and increase LTV.

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This series is brought to you in partnership with

Bloomreach is proud to join forces with Future Commerce to power an innovative education platform that empowers leaders and businesses to “be limitless” in the world of commerce. Our partnership represents our shared dedication to fostering professional growth, knowledge, and success within the global commerce community. Together, we are forging a limitless future for e-commerce, one learner at a time.

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