Learn to move beyond the funnel. Discover how to build loyalty loops, attract the right customers, and unite marketing, ops, and finance for sustainable growth.
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Learn to move beyond the funnel. Discover how to build loyalty loops, attract the right customers, and unite marketing, ops, and finance for sustainable growth.
Customer acquisition isn’t just about ads and discounts — it’s about designing systems that attract the right customers and keep them coming back.
In this course, Orchid Bertelsen, COO of Common Thread Collective, joins Future Commerce’s Phillip Jackson to challenge outdated funnel thinking and teach a modern framework for sustainable growth. You’ll explore how to:
By the end, you’ll have a playbook for profitable acquisition — one that unites creative strategy, operational foresight, and human understanding.
In this foundational Future Commerce Learning course, Orchid Bertelsen (COO, Common Thread Collective) breaks down what it really takes to acquire good customers — the kind who buy again and again.
Forget vanity metrics. Learn how to:
Orchid Bertelsen is the Partner and Chief Digital Officer at &vest, a consumer brand investment platform headquartered in New York City. In her role, Orchid leverages her extensive experience in digital strategy, innovation, and operations to drive growth and operational excellence across &vest’s diverse portfolio of consumer brands.
Prior to joining &vest, Orchid held leadership positions at Nestlé USA, where she spearheaded digital innovation initiatives, and at Dentsu, where she led digital strategy for global clients. Her expertise spans across digital transformation, consumer engagement, and brand development, making her a valuable asset to &vest’s mission of acquiring, redeveloping, and growing consumer brands.
Bloomreach is proud to join forces with Future Commerce to power an innovative education platform that empowers leaders and businesses to “be limitless” in the world of commerce. Our partnership represents our shared dedication to fostering professional growth, knowledge, and success within the global commerce community. Together, we are forging a limitless future for e-commerce, one learner at a time.
