Turn eCommerce data into decisions. Discover the systems, tools, and ethics behind effective Conversion Rate Optimization — and how to create experiences that convert and build trust.
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Turn eCommerce data into decisions. Discover the systems, tools, and ethics behind effective Conversion Rate Optimization — and how to create experiences that convert and build trust.
CRO isn’t about chasing clicks — it’s about designing smarter systems. In Conversion Rate Optimization that Performs, Brian Schmitt (Co-founder of Surefoot) breaks down how to approach optimization as a repeatable process, not a guessing game. You’ll learn how to evaluate your brand’s optimization maturity, identify true customer pain points, and test your way to growth.
You’ll learn how to:
By the end, you’ll have a proven framework for optimizing every touchpoint of your customer experience — with integrity, precision, and measurable results.
Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because Google Analytics didn’t yet exist.
As co-founder of surefoot, you’ll find him doing everything from leading client strategy to connecting with partners and managing daily operations. He enjoys jujitsu, learning to surf, and the endless summer of West Palm Beach, Florida.
