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NEW RESEARCH
Fame gets your attention. The product keeps the customer.
What brand leaders can learn from SKIMS, Rhode, Feastables, and PRIME.
Explore the gap between celebrity attention and the product experience that brings customers back.
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12.4×
Median founder-to-brand
US monthly search ratio
Attention follows the founder.
But the brand is on its own.
Across 36 selected founder/brand query pairs, the founder’s name draws far more search interest than the brand. The report examines what happens between that initial attention and the customer experience.
“Future Commerce connects the cultural dots that conventional market research misses.”
Where celebrity influence pays off (and stops).
01
The business of celebrity
Where celebrity helps along the customer journey—and where product quality takes over.
02
What consumers actually say
Search behavior, social audiences and review language, with the limits of each measure made explicit.
03
Four brand case studies
SKIMS, Rhode, Feastables and PRIME: how positioning, product experience and credibility shape the conversation.
“Future Commerce’s [insights] give you a sharper way to understand what consumers do next.”
Build for what happens after the first purchase.
Celebrity Brands is a report for brand, marketing and commerce leaders navigating an economy shaped by individual influence.
Published by Future Commerce.
Research conducted using Merciv.
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