Printemps
July 2, 2025
RATINGS
Culture
Commerce
THE STORE AT A GLANCE
FORMAT:
Department Store
LOCATION:
Financial District, NYC
VISIT DATE:
Spring 2025
CULTURAL FEEL:
This is experiential retail at it’s finest, offering aspirational merchandise in a slightly visually overwhelming experience. Imagine a "playful Barneys" meets Alice in Wonderland. The store embodies (almost “oozes”) luxury fashion and beauty, catering to affluent and couture-focused consumers. The overall experience lived up to high expectations and extensive media coverage.
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Gain access to the full Field Notes by subscribing to Future Commerce Plus and get:
- High-level store details (including location, adjacent stores, competitors, and cultural feel)
- Full store details and experiential analysis
- The Senses Matrix, which identifies clear differentiators and whitespace opportunities
- A Field Test breakdown of strategic questions to ask to guide your store experiences
- An Artifact Archive full of images and videos from the experience
