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Rituals

July 28, 2025

RATINGS

Culture

Basic Service
Brand Immersion

Commerce

High Volume
Pure Showroom

THE STORE AT A GLANCE

FORMAT:
Free-standing Store
LOCATION:
Dublin, Ireland
VISIT DATE:
Spring 2025
CULTURAL FEEL:
Authentic and consistent brand ethos reinforced through product categories, visual merchandising, salespeople, and clearly stated mission to "care about you as much as we care about the planet." (Winner of 2024 Global Green Beauty Awards)

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Gain access to the full Field Notes by subscribing to Future Commerce Plus and get:

  • High-level store details (including location, adjacent stores, competitors, and cultural feel)
  • Full store details and experiential analysis
  • The Senses Matrix, which identifies clear differentiators and whitespace opportunities
  • A Field Test breakdown of strategic questions to ask to guide your store experiences
  • An Artifact Archive full of images and videos from the experience