Word of mouth cooled a smidge in July. No plot twist, just summer hours. The Index eased a bit vs June and spring. Electronics kept the crown, Sporting Goods and Auto warmed up, Office face-planted before true back-to-school.
By category, quick vibes
📱 Consumer Electronics - Unbothered, moisturized, in its lane. Still the gravity well.
🏈 Sporting Goods - Up nicely. Tryouts, camps, and early BTS chatter juice referrals.
🚗 Automotive - Model-year teasing has the group chat debating trim packages again.
👗 Apparel and Accessories - Took a breath after a strong June. Sun dresses did their job.
🛋️ Housewares and Home - Patio projects and mini makeovers keep the recs flowing.
🧴 Health and Beauty - Steady baseline. SPF and lip oil keep showing up in texts.
🥫 Food and Drug - Mostly noise this month. Routine buys rarely hit the timeline.
🗂️ Office - Ouch. Seasonal trough before BTS. Expect an August bounce if you show up with the right offer.
What to do with it
